2016

Key services

  • Brand Development
  • Packaging & labelling
  • Print
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the brief

We were asked to create new packs for an exclusive Gu product. We were tasked with managing the full end-to-end creative process and we successfully delivered on creative design, copy writing, retouching, artwork and repro.

the rationale

To revive and maintain the mins range in Tesco as it was under threat of de-list.

The new flavour, which was inspired by a very popular flavour profile in the market, and along with a new RRP of £2 (from £2.39) it’s designed to help grow sales of the minis range which has both strong consumer loyalty and acts as a entry level tier into the Gu range of desserts.

what we did

Taking care to maintain the essence of the Gu range, the exclusive edition design presents a pud that oozes pleasure and indulgence. Our simple solution is in keeping with teh Gu manifesto