Sutcliffe Play tasked us with designing and building a new website which needed to address numerous customer sectors, demonstrate their expertise in these areas, and naturally act as a showcase for their extensive product range. Oh, and make sure we kept the vibrant identity and focus on play at the heart of everything.
Taking the elements of their branding which created a sense of fun and excitement (all designed by Browndog too, naturally), we applied these to a flexible website framework that allows customers to search by product type as well as their sector.
A key function was incorporating the wide range of schematics and spec sheets for each product variant, which was accomplished by adding a series of colour-coded guides to each product page. The site is now delivering large numbers of enquiries every month and acts as the perfect reference resource.