Browndog was asked to help local charity Hollybank Trust create a suite of exhibition and marketing materials to support their entry in the prestigious Trois Etapes, a charity Pro-Am cycle race following the route of the Tour de France in the Pyrenees, pitting participants drawn from the world of professional cycling with enthusiastic amateurs.
Browndog developed a suite of design elements utilizing the Hollybank identity along with a cycling-oriented style to match the environment of the event. From the initial launch event in London to the race itself based in the southern French town of Lourdes, the Browndog team provided a complete support service along with all of the branded materials they needed. Alexis rode in the event, and Andrew provided back-up and support. Did we mention that we came 2nd in the event too?!