Burbidge had made the strategic decision to launch a new furniture range to complement their high quality kitchen products, and asked Browndog to develop the branding and website.
Image is everything in this market so a quality and sophisticated feel was of paramount importance.
We developed a subtle identity based around a contemporary logo and au understated colour palette, designed to show off the clean lines and quality craftsmanship of the brand. From this base we then rolled out the brand across all on and offline touch points including packaging, labeling, literature and website. The website features a full ecommerce functionality allowing customers to choose from numerous colours, sizes and finishes, as well as integrating with the company’s retailer network.