Content Marketing

Content is king. With over 1 billion active websites online, it’s no surprise that there’s plenty of bad content out there.

Effective content places your reader at the centre, answering their questions and appealing to their passions without wasting their time. Whether your objective is to inform, sell or persuade, well-executed and easily consumed content is the critical element.

Why is content king? Well, the answer is simple – it’s the way in which you build trust and engagement with your target audience.

Whether it’s the homepage of your website or a video on a product you offer, a positive experience for the consumer leads to greater trust, more engagement, and ultimately, more conversions. The question is, how do brands create these experiences?

What is content marketing?

Content marketing is the production and publishing of media for the purpose of marketing a product, service or idea to the reader or watcher. Typically, content marketing pieces aim to provide clear value to the user in exchange for the possibility that they may become a customer in the future. 

This media can be produced and published for almost any platform, with some of the most common being guides, case studies, reviews, blogs, and social media posts.

Why you should choose Browndog for your content marketing

Simply put, we will plan, produce and refine the ideal content marketing strategy for your business. We won’t stop there though, as our team of expert copywriters, designer, animators, photographers and video production specialists will turn this strategy into a catalogue of optimised content ready to be rolled out across your digital estate.

As experts in your own brand and field, we recognise the value that each client brings to each project. 

We’ll be relying on you to provide us with insight in critical areas of your niche, whilst ensuring we use all our resources to hand craft content that leaves a lasting impact.

Browndog has worked alongside businesses of all size across the UK, including some of the most recognisable brands on the high street. With over 22 years in business, we’ve been around longer than most and have observed the evolution of digital first hand.


– Explainer videos
– Brand videos
– Animations
– Interviews
– Testimonials
– Guides

Over the last decade, video content marketing has become one of the primary means of communication between businesses and audiences. In fact, over 80% of web traffic is people downloading or streaming video, making it one of the most popular ways for people to consume their content. It goes without saying that showing someone something, as opposed to telling them something, can be more engaging and easier to digest. Plus, with video integration now being a feature of almost every web and social media platform, it’s never been easier to get your videos in front of your customers.

With a team of animators and videographers on hand, we can readily produce and integrate video content into any content marketing strategy.


A tried and tested way to get your message across, the profession of copywriting is over 150 years old. What began as a small part of the advertising industry is now a whole industry devoted to perfecting the written word for business. Almost every page on the internet requires some amount of text, meaning there’s an opportunity to optimise the user’s experience to create the outcome you want.

According to research conducted by some of the world’s leading Search Engine Optimisation (SEO) organisations, the average top ranking page for a given keyword or search term comprised 1400 words, and up to 2000 words in some cases. Given that Google also ranks pages on relevance, creating the right structure for this process is crucial.

Whether we’re crafting the perfect call to action, blog, guide or headline, our copywriters keep readers on page.

– Web and landing pages
– Blogs, guides & longform content
– Email marketing
– Social media posts
– Print media
– Whitepapers

Our content marketing process

No matter the type of content you want to leverage in your latest campaign, we take each client through the same stages to generate and implement a bespoke plan of action.


The first step in developing any content strategy is to get a clear understanding of your industry, business, history and goals. With this knowledge, we’ll have an appreciation of how your sector and business operate, in addition to what you’ve tried before and where you’d like to get to.

Outreach & Promotion

Good content deserves to be shared. We’ll be looking to enhance performance by getting this content in front of relevant customers and readers via all means possible. Typically, this will mean a dedicated outreach campaign via email marketing, social media and paid ads.

Audience & Personas

Outlining a target audience and buyer persona allows us to work with a reader or watcher archetype in mind. We’ll be looking to you to help us grasp who your ideal customers are and how they think.

Content Production

This is where it all comes together. Our passionate team of writers, designers and photographers / videographers will come together to create what’s required. As the client, you’ll receive regular updates and insight on our progress, iterating and improving until you’re satisfied.

Channels & Schedule

This is where we’ll look at what channels and avenues you use to communicate with your customers and any significant dates or events throughout the year that require dedicated content. These considerations will influence the type, style and times at which we’ll be posting your content.

Content Briefs

Now it’s time to plan the specifics. We’ll develop content briefs based on the initial stages, creating outlines for content that connects with your audience.

Ready for a real connection?

If you’re ready to really connect with your audience, you can get in touch today to discuss how our team can shape your content marketing mission.

Content Marketing

All content must start with a strategy; understanding who you’re trying to engage and why you’re trying to engage them is a sure way to take the first steps in the right direction. At Browndog, our approach to content marketing starts with understanding your who and why.

We work to establish a thorough understanding of your business aims and customer personas, which enables us to develop a content strategy and style that is appropriate for your audience and benefits your business. With every organisation and industry being unique, we’ve learnt that a tailored approach is crucial to each campaign’s success.

Browndog has been generating engagement like this for over 20 years. Our design and branding services launched in 1999, creating identities for our clients that took their target audience from initial impression to loyal customer. We’ve since carried this ethos across to our broader digital and creative work, combining decades of commercial experience with technical and creative ability.

What is content marketing?

When producing and publishing this kind of content, it’s key to consider what concerns or preferences the person who seeks out such content may have. Do they have a particular question in mind? Are they fans of a particular genre of content? What style of content are they likely to be receptive to? All of these are important considerations when fleshing out your content marketing strategy as they’ll dictate the type of material you produce and how you publish it.

Of course, there are other elements that are important to integrate into a complete content marketing strategy: SEO, email marketing and social media management are all useful tools in executing the perfect content marketing campaign. The Browndog approach incorporates every ingredient needed to deliver the impact that will grow your business.

Security and Hosting

It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

To read a recent review of the WP Engine platform by please click here.

We’re pleased to say that the majority of our clients choose to host their websites with us.


How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An ecommerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.