3M Buckely Innovation Centre.

Leading innovation & technology…

Who are 3M BIC?

Based in Huddersfield, the 3M Buckley Innovation Centre provides a space for enterprise and innovation for businesses across the region. They offer hot desking and meeting room hire, as well as providing businesses with the lab space and technology to bring their creations to life.

What we did

The client needed a site that really shouted about their incredible facilities and equipment. Even though they are based next to the University of Huddersfield campus, they found that people weren’t aware of what they had to offer. We created them a website that conveys a clear message of technological innovation and encourages people to have a look around.

  • Web Design & Development
  • SEO & Paid Search
  • Brand / Marketing / Digital Strategy

Showing off facilities

It was important to showcase the diversity of the business space 3M were offering, so the homepage features a video which takes you through the 3M BIC building, highlighting its state-of-the-art technology and modern interiors.

This approach was the best way to get across their message quickly and features the “Book a Tour” icon – which is frequently used throughout the website as one of the main calls to action.

Adding brand assets

Browndog worked with 3M BIC’s current brand guidelines – a blue and gray colour palette and the modern lightweight Futura font, both of which are strongly associated with the hi-tech world. In order to move the brand on, we designed hexagonal-shaped assets that illustrate the activity inside the centre – influenced by the idea of a busy bee hive.

These shapes are used as background watermarks and images that also move, as throughout the site, a slight motion is visible when the visitor scrolls down, increasing the sense of “progress” and creating a dynamic look and feel.

Results…

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goal completions including newsletter sign ups, contact us form submissions and meeting room hire enquiries
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new users since launch (Jan 2020)
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rise in users since 2019

Website capabilities

3M BIC needed the site to work harder than a purely porfolio site, so it was important to bring in actions such as booking a tour online and sending a query. Membership information is also detailed along with the chance for customers to sign up to 3M BIC’s newletter.

We included an event system in which customers can book into specialist workshops, tours and talks. And it goes without saying that the site is fully responsive, allowing visitors to book online wherever they are.

Having launched in March 2020, there has already been a rise in users of 154% compared to this time last year. Plus, over 70 new leads from contact form submissions, newsletter sign ups and meeting room hire enquiries.

Responsive Optimised SEO Facilities Showcase
Lead Capture

A few extras

As well as the website, we also created a new range of stationary. This was handy for when 3M take part in external events and need to hand out business cards or advertise through pull up banners.

The 3MBIC site was featured second in the Elementor top 10 showcase for April 2020. Check out the story here.

“We’ve had some great compliments on the new site since launch – everyone is loving it”

Sue Cooke – CEO, 3M Buckley Innovation Centre

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