3M Buckely Innovation Centre.
Leading innovation & technology…
The client needed a site that really shouted about their incredible facilities and equipment. Even though they are based next to the University of Huddersfield campus, they found that people weren’t aware of what they had to offer. We created them a website that conveys a clear message of technological innovation and encourages people to have a look around.
Showing off facilities
It was important to showcase the diversity of the business space 3M were offering, so the homepage features a video which takes you through the 3M BIC building, highlighting its state-of-the-art technology and modern interiors.
This approach was the best way to get across their message quickly and features the “Book a Tour” icon – which is frequently used throughout the website as one of the main calls to action.
Adding brand assets
These shapes are used as background watermarks and images that also move, as throughout the site, a slight motion is visible when the visitor scrolls down, increasing the sense of “progress” and creating a dynamic look and feel.
3M BIC needed the site to work harder than a purely porfolio site, so it was important to bring in actions such as booking a tour online and sending a query. Membership information is also detailed along with the chance for customers to sign up to 3M BIC’s newletter.
We included an event system in which customers can book into specialist workshops, tours and talks. And it goes without saying that the site is fully responsive, allowing visitors to book online wherever they are.
Having launched in March 2020, there has already been a rise in users of 154% compared to this time last year. Plus, over 70 new leads from contact form submissions, newsletter sign ups and meeting room hire enquiries.
Responsive Optimised SEO Facilities Showcase
A few extras
The 3MBIC site was featured second in the Elementor top 10 showcase for April 2020. Check out the story here.
“We’ve had some great compliments on the new site since launch – everyone is loving it”
Sue Cooke – CEO, 3M Buckley Innovation Centre
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