At Browndog, we consider every aspect of your marketing strategy to help you to maximise brand awareness and increase your conversions.
There’s no denying that animated marketing content has been on the rise for many years, allowing you to reach your customers in new ways, for greater engagement.
Animation is a powerful marketing tool. It helps you connect with your customers, makes you more memorable and engages your audience leading to a higher conversion rate. We should also mention that Google loves it!
Video is all around us. In 2022, people in the UK spend on average 5 hours and 16 minutes per day watching audio-visual content. So, if you’re not connecting with your customers using animation, why not?
Why is animation an important element of your strategy?
Animations help you to easily share ideas, products and services. That’s why making them a part of your marketing and communications strategy works; it offers you an avenue to reach your audience in a way that works for them.
Every great marketing strategy should include a broad range of content and audience touch points.
What kind of animations can we help with?
When deciding on the right video style for your marketing strategy, it’s important to consider what you are hoping to achieve with the content. As part of our approach, the first thing we will do is discuss your options with you and offer our advice.
There are multiple types of animation and video formats depending on the messaging that you want to share and the platform that you want to share it on. We’ll also consider the audience and how they like to see your content.
What are the stages
of producing an animation?
We always aim to work within your timeframe. All that we ask is that you work within ours too. We only want to produce the very best work for you and in order to do that, we’ve perfected a recipe for success. Here’s what you can expect when you work with us to produce your animated content:
We’ll ask you to provide us with a brief that gives us as much information as possible about what you’d like to create and hope to achieve. Don’t worry, we’re happy to give you ideas and guidance if needed!
We’ll take this time to research the right approach to your animation, whether that be through illustrations or stock imagery to create the right look and feel.
Once a style has been chosen, we will use your content to create the storyboard for the animation. It will show each scene, including what visuals and text will be on the screen, and give you notes to help you understand how the animation will move and transition. We want to make sure you’re happy with each scene of the storyboard, so we’ll encourage detailed feedback and ask you to sign off the design before we begin animation.
We’ll bring the storyboard to life, and you can finally see your animation taking shape. We’ll start with a 30 second chunk to show you how it’s going as well as the kind of pace you can expect. We love graphic design and the use of great images in marketing, but nothing beats lifting it off the page! We’ll share the finished animation with you for your feedback and sign off before we move to the final stages.
Now is the time to consider whether you would like to add music and/or voiceover to your animation (write short blog on the different types of sound for video). Music is a great way to add more personality and a voiceover can be really beneficial to your viewers, especially to help with accessibility. We’ve written this useful blog to help you decide if this last stage is right for you.
We’ll provide you with your very own, bespoke animation. Hopefully you’ll have had a great time working with us, and we can help you to build your campaign or offer our help with more of your projects.
Why should you use an agency to produce your video animations?
If you’ve read this far, we know you appreciate the value that animation can bring to your marketing strategy. Unfortunately, not every team has the time or skill needed to create high-quality animations. That’s where we come in.
Marketing teams are busier than ever, so it’s understandable that animations aren’t the top priority. Let us help you to take a targeted approach to your strategy and see increased engagement and conversion as a result.
When you invest in Browndog Agency we give you the full package. Whether you work with us on one small project or your full marketing strategy, we become your extended team and you get the expertise of 15 people with over 100 years of combined experience.
How much does it cost and how long does it take?
Once you’ve decided that it’s time to level-up your marketing by introducing animation, we’re ready to chat!
We understand it can be daunting to approach an agency without an idea of how much this work will cost. We will always provide you with a tailored quote, but as a guide, click read more to see what to expect
If you scanned through our animation stages, you will have seen that it’s no small task! We only want to have happy clients at Browndog, so we will always take the time to make sure the work is right for you (and us). We’d like to give you a small disclaimer that the information below is another guide, because we don’t like there to be any surprises.
To discuss how we can help with your web project please get in touch with our Strategy Director Alexis Bradbury.
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3 Cartwright Court
Bradley Business Park
Huddersfield
HD2 1GN
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Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.
Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
How much does it cost?
You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*
*If you visit us, our office dogs may take part in your meeting.
© 2020 Browndog Design Ltd, Registered in England and Wales No. 3422883
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