Design

At a glance

At Browndog, we love design. Making your business look its best is key to communicating your message and creating a recognisable and trustworthy brand.

Our team will equip you to communicate with your customers in the best way possible. From visual cues that underpin your identity, to well thought out and inspirational strategic direction.

If you need a new look, we’ll help you develop a new brand that showcases who you are and what you want to say. Or if you have an established brand, we can work to your guidelines to create fresh new content.

No matter what your sector, we have experience in designing packaging and POS; printed collateral, online content, retail environments, signage and exhibitions.

Packaging

Whatever your sector, we can help your product shout louder than the rest. Superb, eye-catching packaging design is key to promoting your brand and inspires customers to buy what you are selling. With a range of experience in various outputs, from boxes and bags to cartons and bottles, Browndog will bring innovative and on-trend ideas to the table, making sure your product doesn’t get left on the shelves.

You might want a re-design of your current product range, or need a design from scratch that shows off your new product. We will develop a range of sketches and ideas, ensuring your brand is shown in its best light and are never scared of innovative ideas either.

Establishing the best kind of packaging for your product is crucial, we want it to reflect your product and brand ethos as well as encourage a customer to pick it up. Specific designs may include windows to view the product; bespoke textures or finishes or practical elements that allow packaging to be re-used. If you are looking for luxury packaging or if environmentally friendly packaging is important to your brand, we can help bring your product to life.

We have experience in designing and producing packaging for beauty products, food and drink as well as home and retail items – always aiming to make your products look amazing and your consumer feel fantastic about buying them. We have had items stocked in John Lewis and Boots, as well as big supermarket chains such as Tesco, Asda and Morrisons.

Point of Sale

Once we have a set of gorgeous packaged items, Point-Of-Sale displays can be created which can benefit your business by promoting either new products or special offers. These are developed through our research, so we know exactly how and where your market shops, therefore creating environments that bring their attention to your product. In a retail environment, it’s easy to get overlooked but we are never short of ideas when it comes to POS.

It’s important to showcase your brand as a whole, as well as your specific item or product, allowing customers to recognise your POS from a distance. Our designs will be clear, on-brand but with added flair. Safety is key when creating POS stands, so we ensure that we meet the specifications set out by the retailer without compromising on design.

Print & Publications

Sometimes, nothing beats a beautiful brochure and we can create and produce print communications, from marketing and corporate collateral through to business portfolios and product brochures. If you need help with its copywriting or photography too, jusk ask! We want your printed collateral to be engaging, on brand and look amazing – creating a real buzz for around your business or product.

When it comes to the finer details, Browndog will look into a range of printing specifications to suit your goal – whether you want a glossy photography look or a contemporary matt feel. Plus, special finishes such as spot UV, soft touch, cut-outs and Pantone inks can be sorted to make your print really sing.

Signage & Wayfinding

Browndog has created a range of different large scale wayfinding and signage work for our clients…and for ourselves! We can help you kit out the interiors and exteriors of your business, showing your brand loud and proud.

At your business address, you might need outdoor signage, office maps, indoor wall graphics, window vinyls or door numbers. If you have a large office, or are based on a business park (like us) then it’s important that clients and customers can find you easily and know their way around when they get there. If you are a smaller scale business, signage can add a personal touch so visitors feel at home with your brand.

Previously, we have produced wall vinyls for Calderdale College to highlight the different areas of the campus – including their student imagery, statistics of their education and quotes to inspire learners.

Furthermore, if you are holding an event, our experience in exhibitions means we can make sure your visitors are pointed in the right direction and love what they see when they arrive. Designing large scale graphics is a walk in the park for us, and we can see they get printed correctly to suit your needs.

Exhibitions

If you were looking for something on a larger scale, we have expertise in designing, developing and managing exhibitions that have taken place across the country; whether you want us to make you a single stand or organise the entire event. We can provide the complete exhibition service, from design to build, to management to take-down.

© 2020 Browndog Design Ltd, Registered in England and Wales No. 3422883

Security and Hosting

It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

To read a recent review of the WP Engine platform by Digital.com please click here

We’re pleased to say that the majority of our clients choose to host their websites with us.

 

How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An E-commerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

We know it’s important to be the right fit for each other, which is why we put together this guide

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.