Branding

Brand naming & Identity

We have over 20 years experience in creating and developing brands – whether you need something completely new or a little refresh. If you are a new business, we can help you establish yourselves in your industry, building a brand that not only works, but is something that you love.

Our approach is one of constant engagement and collaboration, so you will see your brand come to life as we develop the routes, and we will ensure you are happy with the creative direction before moving onto the next stage.

We will establish a brand that speaks to your target audience and includes logos, graphic design, copy-writing and straplines, printed and digital collateral, to spread the word of your business. The visual brand identity will be designed and artworked by our team to feature across your business, acting as the face of your brand to the world.

Everything that leaves our studio is high quality and all visual content will be compelling, clear and communicate a useful call to action to help move your business forward.

Tone of voice & Messaging

The messaging that accompanies your brand needs to determine your brand positioning – it needs to be realistic in terms of you compared to your competition but allows room for improvement so your brand is constantly moving forwards. This messaging includes copy-writing and straplines to help translate your offer to not only potential customers but also potential employees, influencers and partners.

Tone of voice is important as it showcases the personality of your business – are you professional, inventive, confident, relaxed? And what can your customers expect when they talk to you?

Conveying your voice through your strapline is a powerful way to communicate your goal and offer – plus if it’s done correctly, can become an iconic, memorable part of your brand. Straplines need to be short, snappy and straight to the point. We take the time to understand your values and the how you want to be seen; ensuring your tone of voice represents your ethos and engages your audience.

This can be reflected in the copy on your website, the captions and posts on your social media pages and blog posts. It’s important to build a cohesive way of talking to your audience as it helps build trust and credibility.

Standards & Guidelines

We also provide brand guidelines to keep your brand style accurate, but aren’t short of coming up with new, relevant ideas for future campaigns. Your brand guidelines are a set of rules that ensure that elements of your brand are used correctly. These include your logo/logos are used correctly, without being distorted, incorrectly placed or dis-coloured. The fonts and typefaces used as part of your identity (and any variations) will be shown clearly to establish the correct size, spacing and placement within a range of document examples.

All colour values will be outlined, so colours across print and digital are matching. The use of any other images, icons or graphic assets will also be detailed. These guidelines help anyone in or out of your business use your brand accordingly and ensure consistency of your identity, keeping it looking wonderful no matter what. If you already have guidelines in place, we can create you new pieces of work whilst maintaining your identity.

Workshops Insight & Customer Journey 

It’s important to understand your customers’ experience with your company, whether they use a product or a service. By mapping out a customer’s journey; from initial awareness and contact with your brand, to interaction and engagement, we can understand how best to help your business move forward. A customer’s point of view is a key to any successful business, with the aim to make sure their questions are answered and their overall experience with you is positive.

Understanding how they interact with your brand, will allow you to meet their needs and expectations, and therefore increase their brand loyalty. Not only can we look at what their current customer journey is like, we can develop an ideal customer journey and make changes to your online and offline presence to help you achieve it. If you need help with understanding your customers and getting the most from your marketing, we run a number of workshops dedicated to helping businesses like yours grow.

Brand Strategy 

Our branding proposition encompasses who you are, what you stand for, what you want to achieve, and most importantly how you are going to get there.

From visual cues that underpin your identity, to well thought out and inspirational strategic direction, our team will equip you to communicate with your customers in the best way possible.

We will plan a brand strategy for you, in order to help you to reach your goals; starting with research into your business, your competitors and your customers to make sure we understand what methods will work best for you.

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Security and Hosting

It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

To read a recent review of the WP Engine platform by Digital.com please click here

We’re pleased to say that the majority of our clients choose to host their websites with us.

 

How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An E-commerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

We know it’s important to be the right fit for each other, which is why we put together this guide

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.