At Browndog the digital space is at the very heart of our thinking, from maximizing data and reach, to driving responses and calls to action. A website is no good without good quality, high volumes of traffic, so we will work with you to generate the traffic you need.
Our on-site services include site visibility and Search Engine Optimization, content creation, news articles and blog pieces, as well as user experience to ensure the best results from your visitors’ time on your site.
We combine this activity with a range of off-site support, such as link building, paid search (PPC or Google Adwords), affiliate marketing, banner advertising, email marketing and social media campaigns. Backing all this up, we will provide analytics and campaign reports so that you can see the results and feed them back into your sales and marketing activities.
Paid Search & PPC Ads
If we agree that paid search is suitable for you, we can design and create Ads for you that will appear alongside relevant content. With strong calls to action, and meaningful content, traffic will be directed to your website and we can track where they came from.
Even though you Pay Per Click (PPC), we can establish a suitable budget with you, ensuring you are in control of your advertising, and our monthly feedback ensures we are all heading in the same direction.
Browndog know what we are doing when it comes to Search Engine Optimisation, and can drive relevant, quality traffic to your website. Our team will identity keywords and an effective content strategy that will help move your website up the rankings, ensuring your website is found through a search engine.
Whether this is through unpaid (‘organic’) or paid search, as a Google Partner we can advise you on the best route to take in order to optimise your online presence and get results.
To help your online presence, Browndog can help you to create an holistic content marketing strategy in order to reach your target audience and drive that all important relevant traffic.
We want to help generate genuine leads and expand your customer base through a range of digital assets to be shared across your social media, website and online ads. We can help you create, publish and share all types of content to the right audience with the right message.
Firstly, we look at your goal and what you want to achieve – are you wanting more traffic to your blog, more online sales or want more people to visit your store in person? We then look at what your target audience wants to see and where – our goal is to provide as much value from your content marketing as possible – meaning every asset has a purpose.
Social Media Advertising & Management
Over the past 20 years, social media has grown to be one of the biggest online platforms. They can increase brand awareness, have a further reach of audiences and opens up a conversation between your business and your consumers. We can help you get set up on the right platforms such as Facebook, Twitter, Instagram and LinkedIn, in order to target a specific audience and keep your online presence updated.
Our analytic reports help you to understand the data, improve your business performance, plus targeted boosted posts give you the opportunity to choose who you appear in front of.
Email marketing is still one of the most effective digital marketing tools, so we can help you get set up either through Campaign Monitor, Mail Chimp or fully customisable HTML. Email marketing is a great way to send monthly newsletters, business updates, important events and special offers to those in your contact database, as well as wrapping up your e-commerce activity.
Our services include creating email templates for you, developing customer journeys, design and copy, sending to designated databases, and then providing reports on how they performed.
© 2020 Browndog Design Ltd, Registered in England and Wales No. 3422883
Security and Hosting
It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.
To read a recent review of the WP Engine platform by Digital.com please click here.
We’re pleased to say that the majority of our clients choose to host their websites with us.
How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*
*If you visit us, our office dogs may take part in your meeting.
Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.