Marketing

Digital Marketing

At Browndog the digital space is at the very heart of our thinking, from maximizing data and reach, to driving responses and calls to action. A website is no good without good quality, high volumes of traffic, so we will work with you to generate the traffic you need.

Our on-site services include site visibility and Search Engine Optimization, content creation, news articles and blog pieces, as well as user experience to ensure the best results from your visitors’ time on your site.

We combine this activity with a range of off-site support, such as link building, paid search (PPC or Google Adwords), affiliate marketing, banner advertising, email marketing and social media campaigns. Backing all this up, we will provide analytics and campaign reports so that you can see the results and feed them back into your sales and marketing activities.

Paid Search & PPC Ads

If we agree that paid search is suitable for you, we can design and create Ads for you that will appear alongside relevant content. With strong calls to action, and meaningful content, traffic will be directed to your website and we can track where they came from.

Even though you Pay Per Click (PPC), we can establish a suitable budget with you, ensuring you are in control of your advertising, and our monthly feedback ensures we are all heading in the same direction.

SEO

Browndog know what we are doing when it comes to Search Engine Optimisation, and can drive relevant, quality traffic to your website. Our team will identity keywords and an effective content strategy that will help move your website up the rankings, ensuring your website is found through a search engine.

Whether this is through unpaid (‘organic’) or paid search, as a Google Partner we can advise you on the best route to take in order to optimise your online presence and get results.

Content Marketing

To help your online presence, Browndog can help you to create an holistic content marketing strategy in order to reach your target audience and drive that all important relevant traffic.

We want to help generate genuine leads and expand your customer base through a range of digital assets to be shared across your social media, website and online ads. We can help you create, publish and share all types of content to the right audience with the right message.

Firstly, we look at your goal and what you want to achieve – are you wanting more traffic to your blog, more online sales or want more people to visit your store in person? We then look at what your target audience wants to see and where – our goal is to provide as much value from your content marketing as possible – meaning every asset has a purpose.

Social Media Advertising & Management

Over the past 20 years, social media has grown to be one of the biggest online platforms. They can increase brand awareness, have a further reach of audiences and opens up a conversation between your business and your consumers. We can help you get set up on the right platforms such as Facebook, Twitter, Instagram and LinkedIn, in order to target a specific audience and keep your online presence updated.

Our analytic reports help you to understand the data, improve your business performance, plus targeted boosted posts give you the opportunity to choose who you appear in front of.

Email Marketing

Email marketing is still one of the most effective digital marketing tools, so we can help you get set up either through Campaign Monitor, Mail Chimp or fully customisable HTML. Email marketing is a great way to send monthly newsletters, business updates, important events and special offers to those in your contact database, as well as wrapping up your e-commerce activity.

Our services include creating email templates for you, developing customer journeys, design and copy, sending to designated databases, and then providing reports on how they performed.

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