E-commerce Website

We build captivating websites that convert visitors into customers.

Don’t just take our word for it, our projects speak for themselves. Our collective e-commerce websites are responsible for millions of visitors, clicks and most importantly, conversions for our clients.

Our team of expert developers and digital designers produce high-performing e-commerce websites with the perfect mix of style and functionality.

Before you begin your e-commerce project, the first step is to know your product/service and your audience. Have you established a gap in the market? Do you have a strong business plan?

It’s important to do your research (we can help with this) and identify your competitors. Who is doing well in your industry and what do you like about their website or service offering

So, what is an e-commerce website?

An e-commerce website is your digital bricks and mortar shop. Its purpose is to enable visitors to buy products or services online, and the right website will make this a smooth and enjoyable experience.

There are multiple platforms available for building e-commerce websites, including Shopify, BigCommerce and Magento. At Browndog, we specialise in building e-commerce websites using the leading global platform, WordPress

To give you the best possible experience with features that make it easy for you to manage your online shop, we develop your shopping features using the highly configurable WooCommerce

Why should you have an
e-commerce website?

An e-commerce website can be a standalone business, or one that complements your traditional, physical shop. Shopping as we know it has significantly changed in recent years, exacerbated by the global pandemic and the struggle for shops to keep up with changing spending habits.

Having an online business instantly gives you access to a wider geographical customer base that you may not reach through traditional means.

A well performing website will ensure that customers looking for your products or services via search engines will land on your page and make a purchase.

How to make the most out of your
e-commerce website

Make sure it’s well designed

A key element of your website that should never be overlooked. Over 50% of online shoppers say that website design is a crucial factor in determining the credibility of a business and almost 40% of those said that they would not engage with a site that was unattractive.

When considering the style of your website, it’s important that it is consistent with your brand. It is equally essential to think about design in terms of the user experience and how your visitors will move around and interact with your website.

We provide the perfect combination of design and functionality to appeal to your audience and capture their purchase intent.

Make sure it’s fit for purpose

The aim of any e-commerce website is to get customers to make a purchase. In order to reach that point, you need to make sure that your visitors are happy from the moment they load your website. It needs to load quickly from any device and should look and work the same whether it is being accessed on a desktop, mobile or tablet.

The consequences of not factoring in the way that your audience may want to visit your website may include high bounce rate (visitors will land on your website and immediately bounce off if they do not find what they are looking for or if they don’t like your website); shopping cart abandonment (your customers reach the checkout but they drop off before completing their purchase); low click through rates and engagement (not many visitors converting on your website) and overall low ROI.

High-quality original images will help your visitors to understand what they are buying, but only if they load quickly. Optimise the size to make sure they don’t slow down your loading times.

Make sure it’s secure

You wouldn’t leave your home without locking your front door and your website should be no different. No customer would be happy to purchase from a website that isn’t able to guarantee that their payment details and personal information is secured.

Firewall encryption, SSL certificates and proper safety protocols are the best way to protect your user’s critical data.

Update it regularly

If driving traffic to your website is your goal, then it’s important to make friends with the major search engines. They will be responsible for driving much of your traffic to your site, and they need well optimised, regularly updated content.

Elements such as blogs, case studies, support services, FAQs etc., should be well thought out, positioned and updated as part of your digital marketing strategy. This helps to provide added value to your customers and can highlight you as a useful resource in your industry.

Top tip: repurpose as much of your content as possible for consistency and efficiency. Your blogs are perfect content to share on your social media and drive traffic back to your website. Make sure you have sharing functionality available so that your customers can spread your message too.

Create guides and infographics to share added value information with your customers and establish a USP (unique selling proposition) that will set you apart from your competitors.

Promote it

We wish it was as simple as plugging in your new website and seeing the orders drop in! Your e-commerce website takes work, just like your typical shop would. 

All great websites incorporate a digital strategy that includes elements such as SEO, paid advertising, campaigns and content marketing.

How much should you expect to pay for an e-commerce website?

Building an e-commerce website is a big investment for any business. The process can take 12-16 weeks depending on the availability of content and the complexity of the products/services offered. When you work with Browndog, we want you to feel confident that your project is in good hands. We’ll provide you with a detailed project plan and quotation, with no hidden costs.

Due to the complex technical nature of building successful e-commerce websites, our prices start from £10,000, with the largest and most technical sites requiring an investment of £40-50,000. A typical e-commerce website build project for us is around £15-20,000 for a site with lots of products, specific product configuration, bespoke pricing for customers, and usually some integration with existing systems such as ERP (enterprise resource planning) and CRM (customer relationship management).

What will you get when you trust us to build your e-commerce website?

You’ll benefit from a dedicated point of contact for your project, but you’ll benefit from the expertise of the whole team.

We understand that the website is the heart of your online business. We’ll take a collaborative approach, keeping your customer at the centre of the process. We’ll combine eye-catching design with our functional UX expertise to develop a technically sound website that performs well on any device, and perfectly represents your brand.

User friendly navigation will play an important role in the customer journey and can be the difference between a sale and a bounce. We’ve developed over 200 successful websites putting the user journey at the centre, so you can be confident that we’ll develop your website with this knowledge and expertise.

What you’ll need to get started with your e-commerce website:

Product/service offering



List of required features

Technical specification (we’ll help you with this)

Why is WooCommerce the right platform for your ecommerce business?

At Browndog we deliver e-commerce websites using WooCommerce, the globally recognised plug-in with hundreds of thousands of online shops using it. We specialise in using the open source platform to provide our clients with online shopping functionality.

The WooCommerce plug-in is the ideal partner to your WordPress website, providing you with key functionality such as a secure payment gateway and comprehensive stock management to make running your e-commerce business a breeze.

Whether you’re selling 10 units or 10 million units, WooCommerce will scale with your operation and give you the support you need.

We’d love to talk

To discuss how we can help with your web project please get in touch with our Strategy Director Alexis Bradbury.

Why should you have an e-commerce website?

The right website will offer them an enjoyable experience (regardless of the device they are using), filled with high-quality information, imagery and calls to action that encourage them to convert from a click to a customer.

Without an online presence, you are at risk of losing customers to competitors that have invested in their digital strategy.

We like to think of your website as being your number one salesperson. Giving your customers a place to browse your products and services how and when it suits them, promotes credibility and can provide huge growth opportunities.

In addition, we find that in many cases, operating online is more time and cost effective than running a physical shop. Using the latest technology and captivating design, you can drive customers to your website and encourage them to make a purchase.

Before launching, you should plan your business model and consider elements such as fulfilment and supply chain. Be prepared with your goals and expectations of your e-commerce website so that we can help you to build a technical specification before we begin the design process.

What will you get when you trust us to build your e-commerce website?

WordPress and WooCommerce work effortlessly together to combine content and commerce. These open source platforms give you the unique ability to pick and choose the elements that best suit your business.

What sets us apart from any other agency? You’ll have our full, unwavering support. We treat all of our websites like they’re our own. We’ll dedicate our time and efforts to understanding your business and really getting under the skin of your requirements to make sure we succeed together.

Once your site is live, we’ll give you free training to make sure you can manage it without us, but we love to stick around too… Our fully integrated agency can support your whole marketing strategy post launch, including the really important stuff; secure hosting and maintenance.

Why is WooCommerce the right platform for your E-commerce business?

Using WooCommerce to strengthen your e-commerce business, will bring features such as:

  • Broad product support that is easy to migrate and move
  • Reliable, stable and secure payment methods
  • Extensive product inventory support
  • Lower hosting costs (compared with other platforms)
  • Inherent SEO friendly platform and structure
  • Everything you need to develop and run a highly successful e-commerce store

Are you ready to begin your e-commerce journey? Chat to us

Security and Hosting

It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

To read a recent review of the WP Engine platform by Digital.com please click here.

We’re pleased to say that the majority of our clients choose to host their websites with us.


How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An ecommerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.