Digital

Build Digital

At Browndog the digital space is at the very heart of our thinking, from maximising data and reach, to driving responses and calls to action.

Our website development team will work with you to build the perfect website for your needs. Of course, a website is no good without good quality, high volumes of traffic, so once your site is up and running, we will work with you to generate the traffic you need.

Our on-site services include site visibility and Search Engine Optimisation, content creation, news articles and blog pieces, as well as great user experience to ensure the best results from your visitors’ time on your site. We combine this activity with a range of off-site support, such as link building, paid search (PPC or Google Adwords), affiliate marketing, banner advertising, email marketing and social media campaigns. Backing all this up, we will provide analytics and campaign reports so that you can see the results and feed them back into your sales and marketing activities.

Digital Marketing

Our starting point for any digital project is asking questions; we want to ensure we understand your services and know the best way to produce results for you. We want to make sure you have innovative, SEO-rich content, identify if you link to relevant online authorities and establish if you answer questions or solve problems.

Once we have all the answers, the Browndog team will establish the best way forward for your online presence.

We can discuss your business’ social media presence and find the best platforms for you to make waves in your sector. Google Ads and Paid Search can drive traffic to your website, whether this is an e-commerce or lead-gen site.

We will keep you updated with what’s working (and what isn’t) so you know everything there is to know about your campaigns.

Web Design & Development

The Browndog team can design, build and host your website, whatever your business size or sector. After understanding your goals, our web developers will create a suitable site map, taking into account all elements of your business and how best to show them off.

Using your brand identity, we will design a look and feel, developing visuals until you are happy with your new website appearance. We will work with you to produce relevant and quality content and keep you updated throughout the build, so you are able to see your website come to life!

Whether you need an e-commerce or a brochure site, functionality is a fundamental aspect, therefore we will create a website that not only looks fantastic, but is easy and clear to use. It goes without saying that they’ll be fully responsive for mobiles and tablets too.

Once complete, the team can show you how to update your website yourself, or we have a range of hosting, maintenance and updates packages if you would prefer us to keep it on track.

WooCommerce

With over 72 million downloads, WooCommerce is the most popular e-commerce platform on the web.

We use WooCommerce because it is flexible, open-source and has thousands of free and paid extensions to enhance your e-commerce site, to sell whatever and however.

Using third-party extensions and services, WooCommerce can be linked to a wide variety of external systems such as Sage and Xero, but can also be integrated to other less common systems by taking advantage of the powerful REST API.

Social 

Over the past 20 years, social media has grown to be one of the biggest online platforms. It can increase brand awareness, has a further reach of audience and opens up a conversation between your business and your consumers. We can help you get set up on the right platforms such as Facebook, Twitter, Instagram and LinkedIn, in order to target a specific audience and keep your online presence updated.
Our analytic reports help you to understand the data, improve your business performance, plus targeted boosted posts give you the opportunity to choose who you appear in front of.

SEO

At Browndog know we what we are doing when it comes to Search Engine Optimisation, and can drive relevant, quality traffic to your website. Our team will identity keywords and an effective content strategy that will help move your website up the rankings, ensuring your website is found through a search engine.
Whether this is through unpaid (‘organic’) or paid search, as a Google Partner we can advise you on the best route to take in order to optimise your online presence and get results.

Paid Search

If we agree that paid search is suitable for you, we can design and create Ads for you that will appear alongside relevant content. With strong calls to action, and meaningful content, traffic will be directed to your website and we can track where they came from.

Even though you Pay Per Click (PPC), we can establish a suitable budget with you, ensuring you are in control of your advertising, and our monthly feedback ensures we are all heading in the same direction.

Email Marketing

Email marketing is still one of the most effective digital marketing tools, so we can help you get set up either through Campaign Monitor, MailChimp or fully customisable HTML.

Email marketing is a great way to send monthly newsletters, business updates, important events and special offers to those in your contact database, as well as wrapping up your e-commerce activity.

Our services include creating email templates for you, developing customer journeys, creating the design and copy, sending to designated databases, and providing reports on how they performed.

© 2018 Browndog Design Ltd, Registered in England and Wales No. 3422883