Email Marketing

Email marketing is still one of the most cost effective digital marketing tools today, and when done correctly it is incredibly successful.

By 2025, we’re expected to see over 4.6 billion email users globally, so no matter what your target audience is, there’s a good chance that email marketing is a great way to get your message across.

Of course, there’s more to it than just writing a quick email and bulk sending it to all of your contacts. Email marketing is about crafting the perfect message, segmenting your audience and building a database of subscribers that want to receive your content. It’s working in the right platform to build an eye-catching template that visually represents your brand but also scales and is responsive, no matter what device it is opened on.

Email marketing is more than just the copy, it’s about testing and making sure that you know which subject line your audience is most likely to open. What time are they most likely to read your email, and on which day? Can you guarantee that if someone unsubscribes, their request will be immediately actioned and they won’t be bothered again?

There’s lots to consider. It’s not just tactics. First you must consider the wider strategy and how this fits in with your business approach.

Why is email marketing right for your business?

Like a perfectly baked cake, if you mix all the right ingredients together, you’ll get great results from your email marketing strategy. 

Any marketer or business owner working in today’s fast-paced environment knows that we need multiple touch points over a (sometimes) lengthy period of time, before a customer will take a desired action, so it’s important to have a strategy that includes a multi-disciplined approach.

What kind of email marketing can we help you with?

At Browndog we are a fully integrated agency with teams of designers, developers, digital marketing specialists and copywriters, so in short, we can help with all aspects of your email marketing! From building your bespoke email design templates, to loading them into your choice of platform (we love CampaignMonitor and MailChimp but we’ll happily work in other platforms too), to writing your content, coding bespoke elements and managing your calendar, we can do it all.

According to MarketingSherpa 59% of UK customers prefer to receive promotional emails on a weekly basis. If that’s not reason enough to make sure your customers are getting regular communications from you, we don’t know what is!

Here’s what email marketing can do for your business:

Increase reach and engagement

We live in an increasingly digital world, which means digital communications are expected by clients and prospects. This is great news for marketers because it’s faster, cheaper and more efficient, not to mention more effective. At the click of a button, you can reach an entire database of customers, giving you higher levels of engagement and increasing your reach.

Personalised and targeted communication

Gone are the days of sending blast generic communications to hundreds of contacts. Personalisation gives you the chance to send bulk emails to hundreds of contacts at once, while giving them the feeling that they’re being personally contacted. It helps you to build relationships, a sense of trust, and evoke emotions in your audience. Using the right platforms and tools you can divide your subscribers into groups based on demographics, preferences, purchasing behaviour, and habits. This helps you to send highly targeted emails, making sure that your messaging resonates with your target audience and increases the likelihood of conversions.

Cost effective communications with high ROI

According to the Digital Marketing Association, email has an average return on investment of £43 for every £1 spent in 2023. The costs associated with designing and sending emails are relatively low when compared to other marketing methods and the ability to segment and personalise your messaging strongly increases the likelihood of conversions, increasing your ROI.

Improve customer relationships

You can use email marketing to inform your audience about your brand values, new product launches, exclusive offers and industry news, helping to build strong relationships. You can establish trust and build brand loyalty by keeping in touch with them regularly, drive repeat business, and encourage word of mouth, and positive reviews.

See measurable results

Email marketing allows you to see valuable insights and track the performance of your campaigns. Using the right platform, you can track subscriber engagement in every form, from open rate and click through rate, to heat maps that show you which parts of your email have been most popular. This level of reporting and measurability helps you to refine your future approach and track the effectiveness of your strategy in real-time.

Streamline your processes

Email marketing has come a long way since the days of dial-up! Marketers can now benefit from automation software that can create sequences and ‘journeys’, automating key events taken by customers and prospects such as welcome emails, abandoned carts, forgotten passwords, etc. These highly scalable automated processes enable a personalised approach without using vital resources, all the while, still making your audience feel valued.

How much does it cost for our email marketing services?

Fully managed service – We’ll create an email template using your brand guidelines and then we will produce and send 1-2 emails per month for you – Prices from £700p/m (excludes send costs and any style setter cost/initial setup costs)

Email template only – We’ll create an email template using your brand guidelines. You will then be able to use and edit this yourself – Prices from £350

Single assets – we can produce individual assets for use across email marketing campaigns – prices start from £100

We will always provide you with a tailored quote, but we like to provide a guide so that you can understand what to expect when you work with us.

You can trust us to help with your email marketing

We understand the importance of trust when it comes to choosing the right marketing partner to work with for your email marketing needs. Afterall, the agency that you choose will ultimately be responsible for protecting your reputation and how you’re represented to your stakeholders in all email communications, so it’s important to choose an agency that will be reliable and approachable. Here’s why you can trust us:


We’ve got industry experience

Browndog was established in 1999, but our founders were working in marketing long before that. Since then, we’ve been growing and nurturing a team of specialists, developing a deep understanding of industry best practices and trends. Our team of experts stay up to date with the latest developments, ensuring that our campaigns are executed effectively and efficiently for the best results. We’ve worked with clients across a variety of sectors, giving us the expertise we need to cater to your specific needs.

Our clients trust us

Our portfolio of clients is filled with success stories who have seen tangible results from their email marketing campaigns. We’ve helped businesses of all sizes and industries to achieve their goals, whether they’ve wanted to generate leads, increase conversions, or enhance their customer engagement.

Our personalised approach

We understand that every business is unique, so we don’t take a one-size-fits-all approach to email marketing. As with all of our projects, we take the time to get under the skin of your business, to understand your goals, your target audience and objectives, before we begin crafting a tailored email marketing strategy. Our team will work closely with you to develop compelling content, engaging designs and optimised delivery schedules to maximise the impact of your campaigns.

Compliance and privacy

We adhere to the strictest data protection and compliance standards when it comes to email marketing. We never take risks with our own business and we certainly wouldn’t do it with yours. We ensure total compliance with GDPR to maintain full protection of your recipient data. We promise to always act with care and professionalism to give you and your subscribers total peace of mind.

Transparent reporting and analytics

With our email marketing services you’ll receive regular reports and detailed analytics that provide insights into the performance of your campaigns. We track key metrics such as open rates, click-through rates, conversions and specific engagement rates on the content within your email, giving you a clear idea of what is working.

Dedicated support

We pride ourselves on our exceptional client service. As a small team ourselves, we understand the value of good advice and support. That’s why we make sure that when you’re working on an email campaign with us you have our dedicated time and support throughout the process. Whether you need assistance with your campaign setup, strategic guidance, or troubleshooting in the platform, we’re here to help. Afterall, your success is our success!

“Browndog have elevated our email marketing campaigns over the past year and a half. Their designs have not only enhanced our branding, but also created a consistent and compelling experience for our audience.

Browndog’s meticulous attention to detail in incorporating our brand elements and tonality has strengthened our brand image, resulting in increased engagement and conversions. It’s been a pleasure to work with the team at Browndog on our email campaigns and I recommend Browndog to any company looking to take their email marketing to the next level and drive meaningful results for their brand.”

Laura Grant, Senior Marketing Manager, BlueSky

We’d love to talk

To discuss how we can help with your email marketing send us an email and tell us a little more about you.

How can we help?

We can work with you on an ongoing basis to send regular communications such as newsletters and specific marketing campaigns, but we’re also happy to work with you on ad-hoc campaigns as required.

There’s so many types of emails these days, so we can understand why many of our clients often get confused. We won’t baffle you with jargon like ‘outreach’ and ‘circle back’ and we’ll try not to talk too much about ‘nurture campaigns’. Instead, we’ll chat to you about the benefits of staying in touch regularly and why the people you talk to might like to hear from you in the form of a monthly newsletter. Or if you’re in the eCommerce space, why promotional emails that tell your customers what offer you have that week might be a great way to give your sales a boost.

One thing we’re not a fan of? Cold emails. Data protection is of the utmost importance to us. We firmly believe that you should only get in touch with those that have expressed a firm interest in hearing from you, otherwise you’re likely to be nothing more than a nuisance, and that’s no good for business! So, we’ll encourage you to carefully curate your subscriber database and we’ll work with you to build friendly, informative and resourceful communications that will make your audience want to hear from you.

If that sounds like something you want to do, you’re ready to start working on email marketing with us. Get in touch with us to start discussing email marketing today.

We’d love to talk

To discuss how we can help with your email marketing, get in touch with us today.

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