Packaging Design

The power of packaging design is not one to be underestimated. 

A strong combination of design and branding has the ability to transform ordinary products into extraordinary brands that captivate consumers and create loyal, returning custom.

Brand packaging is an essential part of the customer journey and experience with your product. Here at Browndog, we’re experts in producing packaging for a range of products, from boxes and bags to cartons and bottles.

We have experience in designing and producing packaging for beauty products, food and drink as well as home and retail items – always aiming to make your products look amazing and your consumer feel fantastic about buying them.

We have had items stocked in John Lewis, Boots and TKMaxx, as well as big supermarket chains such as Tesco, Asda and Morrisons. 

Why packaging design and branding matters

In today’s competitive marketplace, where consumers are presented with so many choices, packaging and branding play a pivotal role in capturing attention, conveying brand values, and driving purchase decisions. At Browndog, we recognise the profound impact that a well-executed packaging design can have on the customer experience and overall product success. 

Captivating First Impressions

The saying “don’t judge a book by its cover” may hold true in some contexts, but when it comes to products, packaging is often the first point of contact between your brand and potential customers. 

Our approach to packaging design

At Browndog, our approach to packaging design and branding is a fusion of creativity, strategy, and years of valuable experience. Our methodology goes beyond aesthetics, delving deep into the essence of your brand and product to create packaging that truly captivates your desired audience.

Strategic Insight & Understanding

We’ll begin with a session to gain a comprehensive understanding of your brand’s values, target audience and market positioning. We’ll work closely with you to uncover the nuances that set your brand apart. Our creative concepts will be guided by strategic insights, ensuring that every design element aligns seamlessly with your brand’s identity and goals.

Crafting a customer experience

Packaging is an important element of the customer experience, that not only houses your product, but tells your brand story. From the moment a consumer sees your packaging on the shelf, we want to take them on a journey of discovery and emotion. We’ll meticulously blend colour, typography, imagery and messaging to create an immersive brand experience. Effective packaging design bridges the gap between your tangible product and intangible brand perception. Through careful consideration of every detail, we’ll transform your packaging into a vital piece of marketing that promotes your brand essence to the consumer.

A holistic approach to packaging

Our approach extends beyond individual packages. We view the entire packaging design and branding process as part of a holistic approach, where each element contributes to shaping your brand identity. Whether it’s a product label, promotional insert, or postage box, we ensure consistency across all touchpoints, reinforcing your message and brand recognition.

Data behind decisions

In this fast-paced world of retail, it’s more important than ever to stay relevant and adapt to the current climate. Our approach is not static, it’s fueled by data-driven insights and continuous improvement. We analyse consumer feedback, market trends, competitor analysis and performance metrics to refine and iterate our design process, ensuring your packaging remains fresh and engaging.

Collaboration is key

When you choose to work with us, you’re not just hiring an experienced team, we’re entering into a partnership. We value your input and encourage active participation throughout the creative process. Your vision, combined with our skills and expertise, result in packaging designs that are truly exceptional and authentically align with your brand. 

Our packaging design services

We offer a range of packaging design and branding services to elevate your brand and captivate your audience.Our team of creative minds and strategic thinkers is dedicated to crafting visually stunning and emotionally resonant packaging designs that leave a lasting imprint.

Whether you’re in the food and beverage sector, cosmetics industry, consumer electronics, or any other field, our expertise spans across diverse industries. We pride ourselves on our ability to tailor our services to the unique needs and challenges of each industry, ensuring that your packaging design and branding align perfectly with your market and audience. 

When you work with us you can expect unparalleled attention to detail. In the world of packaging design and branding, it’s the small details that make the biggest difference.

Our team’s meticulous attention to detail ensures that every aspect of your packaging is carefully considered, from the texture of the paper to the placement of each design element. We’re committed to delivering designs that exceed your expectations and delight your customers.  

We’d love to talk

To discuss how we can help with your packaging project please get in touch with our Creative Director Andrew Myford.

Packaging Design Services

Whether you want a re-design of your current product range, or need a design from scratch that showcases a brand new product, we’re experienced in all aspects of packaging. We will develop a range of sketches and ideas, ensuring your brand is shown in its best light and we’re never scared to present innovative ideas that break the mould.

Establishing the best kind of packaging is crucial, we want it to reflect your product and brand ethos as well as encourage a customer to pick it up. Specific designs may include windows to view the product; bespoke textures or finishes or practical elements that allow packaging to be re-used. If you are looking for luxury packaging or if environmentally friendly packaging is important to your brand, we can help bring your product to life. 

We’d love to talk

To discuss how we can help with your packaging project please get in touch today.

Captivating First Impressions

A visually appealing and thoughtfully designed package has the power to create an instant and lasting impression. It engages curiosity, sparks interest, and entices consumers to explore further.

Reflecting your brand identity

Packaging is more than just a protective shell for your product; it’s a canvas for your brand’s personality, values, and story. Effective packaging design aligns seamlessly with your brand identity, conveying a consistent message that resonates with your target audience. Every colour choice, typography selection, and visual element speaks volumes about your brand’s character.

Influencing consumer behaviour

Packaging isn’t just about the visual design elements, there is psychology in the process too. Packaging is a powerful tool for guiding consumers towards a purchase decision by using different colours to evoke specific emotions, and certain shapes to trigger subconscious associations. A vital element in your marketing toolkit, it can also be used to create a sense of urgency, triggering nostalgia, or promoting eco-friendly values, for example.

Standing out on the shelf

In a crowded marketplace (or shelf), your product needs to stand out to be noticed. An innovative and eye-catching packaging design can help persuade consumers to choose your product. Capitalising on great package design can create a competitive advantage and increase the likelihood of converting browsing to buying.

Building brand loyalty

Consistency in packaging design builds recognition and fosters brand loyalty. When customers associate your product with a positive experience, they’re more likely to choose it again in the future. A well-branded package creates a sense of familiarity and trust that extends beyond a single purchase, ultimately leading to long-term customer relationships (think Fairy Liquid, Dyson Vacuums, GHD straighteners).

Packaging design and branding are not just about aesthetics; they are strategic tools that shape perceptions, influence decisions, and drive business success. At Browndog, we understand the art and science behind effective packaging design and branding. Our team of creative experts are dedicated to crafting designs that captivate, communicate, and connect with your audience, helping your brand leave an indelible mark in the hearts and minds of consumers.

We’d love to talk

Ready to make your packaging a compelling brand ambassador? Contact us today to discover how we can elevate your product through exceptional packaging design and branding.

Our Packaging Design Services

Packaging design concepts

Our package design experts specialise in creating captivating, innovative, and functional concepts that capture the essence of your brand and product. Whether you’re launching a new product or seeking a fresh look for an existing one, we bring your vision to life with designs that stand out and tell your unique story.

Brand identity development

Your brand’s identity is the cornerstone of your success. We collaborate closely with you to develop a brand identity that speaks volumes about who you are and what you stand for. From logo design to colour palettes, typography to visual elements, we create a cohesive and memorable brand identity that resonates with your target audience.

Product labelling and messaging

The right words have the power to inspire, persuade, and evoke emotions. Our skilled copywriters work in tandem with our design team to craft compelling product names, taglines, and messaging that perfectly encapsulate your brand’s personality and value proposition. We ensure that every word on your packaging contributes to a meaningful and memorable customer experience.

We’d love to talk

Let’s work together to create packaging designs that captivate, resonate and leave a lasting impression. Together we’ll transform your products into captivating stories that your audience will buy over and over again.

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