We’ve recently worked with @shcollegegroup to create a new #brand for its umbrella organisation, which currently encompasses three local colleges.

This #branding exercise involved the creation of a whole new brand for the parent organisation, along with a brand alignment #strategy for the existing college brands to bring them into one consistent style.

Our research phase yielded some interesting points around the competition in the area, and also excluded some of the more obvious reference points for the brand identity.

Drawing on the topography and prominent features of the area, alongside the desire to highlight a clear sense of the direction for the new brand, we arrived at a crisp, professional identity which could then be applied at all levels of the organisation.

See the full case study on our website.