E Park Potatoes are a long-established family business with 100 years of potato excellence behind them. What they don’t know about potatoes isn’t worth knowing, and they provide the finest spuds for a range of wholesale, major retail and foodservice customers throughout the country.
With a keen commitment to quality and traceability “from field to fork”, and a range of initiatives to limit the environmental impact of their business, including recycling all their water and investing in solar panels which provide 25% of all their electricity needs, they really are a role model for the industry.
However, despite all of this positive messaging, and an unrivalled expertise in their field (quite literally!), the team at E Park were finding that their branding was lagging a bit behind their behind-the-scenes achievements.
For many of their tenders and procurement processes, the E Park team needed to ensure that their customers could find out a bit more about them, and demonstrate the significant successes they’ve achieved, on their website.
Their existing logo was steeped in tradition, and whilst that came with many positive connotations, it wasn’t really fit for purpose in the digital world. It was too intricate to be legible at lower sizes on mobile devices and didn’t translate onto modern, clean pack designs as well as it could do.
The Browndog team suggested simplifying the brand so that it underpinned the new brand direction and allowed room for the design elements to take centre stage. This in turn meant that the brand could be adapted for different audiences, retail partners and applications, as the brand could be used at different sizes and strengths to suit the end product.
The Browndog team also recommended a suite of holding devices to contain the brand, and again these could be selected from, depending on the product in question.
The website was the first project to have the new brand applied to it. Out went the dated, handmade website with minimal content and very little imagery, and in came a striking new website design which gave centre stage to some beautiful photography (created by the hugely talented commercial manager at E Park, Heather Burns), lots of informative content, and a nice clean, legible layout that works well at all sizes.
The menu structure allowed E park the space to explain what was different about them as a family owned company, from their broad knowledge base and global partner network, to how they were investing in sustainable solutions to minimise their environmental impact.
Perhaps most importantly, the new website presented the right first impression for E Park, so that when potential customers were checking them out online, at a glance they could understand that despite over 100 years of potato farming experience, here was a dynamic and forward thinking company.
Next up in the priority list was applying the brand to wholesale and retail packaging. E Park has supplier agreements in place with many of the leading wholesale, food service and retail brands in the country, and was keen to ensure that its brand investment could be rolled out to all partners, regardless of where they were in the supply chain.
Browndog developed a powerful range of packaging options, all designed to suit different retail environments. Of particular interest was the retail packaging for the major supermarkets, and here we sought to capture the look and feel for each one and present them with a style of packaging that would fit seamlessly into their brand architecture.
We had previously experienced this approach through our work with Snuggledown bedding, and the design team are well versed in adapting branding to match the varying needs of different retailers, whilst still working hard to keep the core brand on message.
This range of applications allowed E Park to suggest the most appropriate design for their customer, as well as to reinforce their positioning as a partner who understands the full supply chain “from field to fork”.
The final part of the rebrand project was a piece of Imagineering, where our creative team looked at where else the brand could go. One area of interest was the development of a proprietary range of premium hand-cooked potato crisps, which offered real opportunities to extend the brand into the public consciousness and also provided the perfect opportunity to reference the quality and variety of the potatoes that E Park supplies.
After reviewing the marketplace and exploring the consumer environment for premium products, the Browndog design studio created a range of flavours and wrapped them up in an eye-catching brand package.
Will this new venture take off and expand the E Park product portfolio? Watch this space.
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How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
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Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.