The golden touch…
Freshlay Golden Yolks are a group of family-run farms that work to keep the welfare of their hens at the heart of everything they do. Their special free range eggs have a deep golden yolk, that makes their product distinctive and delicious. In 2019 the product received a stamp of approval from critics in the form of a Great Taste Award.
Launched in January 2019 exclusively at The Co-op, Browndog were asked to develop the brand, packaging and website for Freshlay Golden Yolks. We were delighted to get this eggcellent opportunity and made sure their love of farming was reflected in the creation of their brand.
A Heritage Brand
After research into the market, we found that many farm based products have a hierarchy of branding giving them heritage and that personal touch. The brief was brought to us by Noble Foods, and through looking into their company history, Freshlay Farms was developed as the figurehead for the identity. This will later allow room for extending the brand under the same name.
The illustration style of the logo makes Golden Yolks feel familiar and down to earth, and the added gold foiled typography gives the product the premium feel it deserves.
We created a clean, fresh looking one page website perfect for Freshlay to tell visitors about their story, their hens and their eggs.
Responsive, Optimised, SEO, Lead Capture, Fixed Menu, Anchor Navigation
Developing the brand
Beautiful photography of eggs was introduced alongside the brand that felt fresh and homemade, promoting their golden yolk and encouraging cooking with Golden Yolk eggs.
“Freshlay Golden Yolks has proved a great success in the Co-op and we are activity seeking additional distribution. The development of the bespoke feed to create such a golden yolk was a long term project, however the creation of the brand design, website and style guide was completed at an amazing pace by the team.
“The design was on point to the brief, and they certainly went the extra mile in ensuring the packaging print quality delivered against the design. We have also received positive feedback on the simple, easy to use website that reflects the brands ethos.”
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How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*
*If you visit us, our office dogs may take part in your meeting.
Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.