Mix & Twist are a premium, nationwide, mobile bar service, founded by managing director James Abbott, who have spent the past decade perfecting their drinks and experiences. The fast-growing business offers immersive mixology experiences to corporate events, private parties and weddings to bring a new-found energy and flair to every event.
With a core focus on producing extraordinary, bespoke events and exceptional experiences, paired with hundreds of 5-star reviews, it is clear that Mix & Twist excels in the industry as a leader of mobile bar services. Their clients can trust in their skill, professionalism and quality of delivery.
Whilst the vision, quality and energy were all in place for James and his team to succeed, the brand itself still harked back to the company’s early days of corporate bar hire. James wanted help to create a brand that was reflective of the business’ ethos and values.
Our directive from James was as follows; “We want to be the UK’s number one choice for original and unforgettable drinking experiences.” We knew it was time to take the brand on the same growing up exercise as the business had undergone, and prepare the way for the next phase of growth.
Our research of the sector, best practice examples and aspirational brands highlighted the need to up the sophistication, improve the use of typography, and get it all together with a comprehensive set of brand guidelines that would help Mix & Twist to stand out against their competitors.
Working closely with the Mix & Twist team, we developed a sleeker and more sophisticated logo, accentuating the ampersand in the middle of the name, and backed up by a more subtle colour palette. We applied the new style to the name Mix & Twist, and also came up with a shorthand logo as well for M & T to allow branding to be applied to smaller assets.
In addition to the logo, we looked at a new strapline that supported Mix & Twist’s ideology of bringing people together through unique, unforgettable events and experiences. The current strapline “liquidly enhancing events” felt outdated and didn’t easily roll off the tongue, so we considered the company name, the M and the T, and came up with “made together”.
The resulting confident, modern brand identity was then rolled out across signage, uniforms, literature, the website and digital assets, to create a seamless brand experience from start to finish.
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