The Proactiv®
Duvet & Pillow Range
Snuggledown came to us with a new product concept inspired by sportswear apparel technology with younger target audience in mind.
Advertised to be breathable and temperature controlling, their range was to include pillows, a duvet and a mattress topper, appealing to the young, fit individual. Browndog developed the entire identity, naming this contemporary range Proactiv®.
Who are Proactiv®?
Our design was influenced by the vibrancy of sportswear, including a texture pattern, with a dark grey and neon colour scheme. The logo and iconography were designed to include the idea of movement, promising a high performance product.
A website page was also designed plus content provision for other retailers that may be interested in selling this new and exciting range.
*Statistic from Statista, 2019
“
“The brief was to bring the look and feel of cutting edge high performance sportswear to the bedding category in order to highlight Proactiv®’s technological advances, and the team got it just right.”
Neil McMillan, Sales & Marketing Director, Snuggledown
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