Animation

At Browndog, we consider every aspect of your marketing strategy to help you to maximise brand awareness and increase your conversions.

There’s no denying that animated marketing content has been on the rise for many years, allowing you to reach your customers in new ways, for greater engagement.

Animation is a powerful marketing tool. It helps you connect with your customers, makes you more memorable and engages your audience leading to a higher conversion rate. We should also mention that Google loves it!

Video is all around us. In 2022, people in the UK spend on average 5 hours and 16 minutes per day watching audio-visual content. So, if you’re not connecting with your customers using animation, why not?

Why is animation an important element of your strategy?

Animations help you to easily share ideas, products and services. That’s why making them a part of your marketing and communications strategy works; it offers you an avenue to reach your audience in a way that works for them.

Every great marketing strategy should include a broad range of content and audience touch points.

Did you know that the human mind loves visual content and processes it 60,000 times faster than text? (Source) Maybe that’s why statistics have shown that adding media to a page can increase conversions by up to 100%.

What kind of animations can we help with?

When deciding on the right video style for your marketing strategy, it’s important to consider what you are hoping to achieve with the content. As part of our approach, the first thing we will do is discuss your options with you and offer our advice. 

There are multiple types of animation and video formats depending on the messaging that you want to share and the platform that you want to share it on. We’ll also consider the audience and how they like to see your content. 

What are the stages
of producing an animation?

We always aim to work within your timeframe. All that we ask is that you work within ours too. We only want to produce the very best work for you and in order to do that, we’ve perfected a recipe for success. Here’s what you can expect when you work with us to produce your animated content:

Why should you use an agency to produce your video animations?

If you’ve read this far, we know you appreciate the value that animation can bring to your marketing strategy. Unfortunately, not every team has the time or skill needed to create high-quality animations. That’s where we come in.

Marketing teams are busier than ever, so it’s understandable that animations aren’t the top priority. Let us help you to take a targeted approach to your strategy and see increased engagement and conversion as a result.

When you invest in Browndog Agency we give you the full package. Whether you work with us on one small project or your full marketing strategy, we become your extended team and you get the expertise of 15 people with over 100 years of combined experience.

How much does it cost and how long does it take?

Once you’ve decided that it’s time to level-up your marketing by introducing animation, we’re ready to chat!

We understand it can be daunting to approach an agency without an idea of how much this work will cost. We will always provide you with a tailored quote, but as a guide, click read more to see what to expect

If you scanned through our animation stages, you will have seen that it’s no small task! We only want to have happy clients at Browndog, so we will always take the time to make sure the work is right for you (and us). We’d like to give you a small disclaimer that the information below is another guide, because we don’t like there to be any surprises.

We’d love to talk

To discuss how we can help with your animation project please get in touch our strategy director Alexis Bradbury.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

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It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

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We’re pleased to say that the majority of our clients choose to host their websites with us.

 

How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An E-commerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

We know it’s important to be the right fit for each other, which is why we put together this guide

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.