Website Visitor Identification

Have you ever wondered who is visiting your website? With our newest service, you can gain in-depth insights.

From additional visibility to a deeper understanding of your potential customer base, the insights can help guide your strategy and content. Did you know that have just seven seconds to grab the attention of your online visitors? That’s all it takes to decide if your business or website is what they’re looking for.

We’ve spent years mastering the art of crafting beautiful, stand-out websites that work hard for our clients. In fact, many of our customers trust us with the full life cycle of their website – creation, hosting, maintenance and further development.

Our team of expert developers and designers can produce sites with any goal in mind.

If website visitor identification is something you’re interested in, give it a try! There’s no obligation included in our 7 day free trial, and we’ll guide you through the whole process.

What is a visitor identification service?

Everyone that visits your website leaves a trail behind that lets you know what pages they’ve looked at and the journey they’ve taken to arrive in the first place.

We can capture this trail and use it to enhance your digital insights and drive effective lead generation. Yes, this sounds exactly like the kind of information you can easily get from Google Analytics but visitor identification goes one step further.

Using an easy-to-implement tag on your website, we can provide you with information for the B2B visitors on your website such as company name, address, how they found you, pages they viewed, and how long they spent browsing your website. Furthermore, thanks to integration with the world’s largest wholly owned B2B matched IP address database, we can identify visitors and provide you with matched contacts at the organisation so that you can get in touch with them.

The benefits of website visitor identification are numerous.

Extra Visibility

Gain deep insights into who is visiting your website, how frequently, and what they’re looking at. Note that you can only view B2B data as personal information is not tracked due to GDPR.

You can easily feed this data directly into your CRM, supporting your lead generation activities. We’re certain your sales team will thank you for the extra information!

Increased Lead Generation

Using these insights, you can feed your sales funnel with data that has intent, which is proven to close at five times the rate of other sales outreach or cold calling tactics.

Using the lead scoring functionality within the platform, you can rank your visitors by the actions that they take, providing you with a detailed list of visitors that have visited your site. From here, you can choose who to contact based on their activities and likelihood of interest in your products or services. Let’s face it, cold outreach has a low conversion rate for a reason. Utilising visitor identification services means you/your lead generation team can make sure they’re contacting people with a genuine interest in what you’re offering.

Extra Visibility

When you work in marketing, the more data, the better! Utilising realtime visitor data helps you to create effective strategies and execute your tactics with great confidence and even better results. You can easily see what is working and tweak campaigns and content accordingly.

Extra website visibility has the potential to significantly grow your marketing-qualified leads (MQLs), converting them into sales-qualified leads (SQLs) and eventual conversions, leading to increased sales revenue for your business.

A better understanding of your customer base

One of the most surprising things we find when our clients see the results of the platform, is who is actually spending time on their website. We often find that businesses with online and offline products and services assume their customers all want the same thing, when in reality, we often find that online customers’ needs and requirements differ from those visiting you offline.

With our visitor identification service, you can take the data to better understand your online visitors and you may even be surprised by new markets you hadn’t considered.

Using the intelligent alerts system, you can drastically improve your customer service experience by noting those who regularly visit your support pages and giving them additional attention. You can even identify lapsed customers and regain their custom, gaining otherwise lost revenue.

See for yourself with a free trial

If website visitor identification is something you’re interested in, give it a try! There’s no obligation included in our 7 day free trial, and we’ll guide you through the whole process. If you like what you see, we can offer special agency rates on your software and we’ll work with you to incorporate the data into your marketing strategy.

Of course, we wouldn’t recommend something for you that we wouldn’t use ourselves. We’ve been trialling website visitor identification on our own eCommerce website, fw.direct, and multiple client websites with great results. We’ve learnt things about our visitors that we may never have known, and it’s been instrumental in guiding our PPC efforts to higher conversion rates.

We’d love to talk

To discuss how we can help with your digital forensics please get in touch with our Strategy Director Alexis Bradbury.

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