Content Marketing

Strategy

Understanding what type of content you will need, depends on the goals and personality of your business. What do you want to achieve? How do you want to be seen? What types of media will resonant with your target audience?

Once we understand the who and the why, we can help recommend what types of content will be best to showcase you and your message. As always, we will ensure that it is of the highest quality and anything we produce will be tailored to work for you.

Information is key

Infographics – one of the easiest ways to convey a large amount of detailed information, data or statistics is through infographics. They can come in the form of tables, charts and graphs, or something more abstract like flowcharts, illustrations and diagrams. Be understanding your brand identity and how best to interact with your audience, we can design and create you infographics to be used on your website or across your social media.

Copy – the most important bit of your website! We work with you to ensure copy on your pages are optimised for SEO and let Google know what your website is all about. We also want to make sure its understandable and clear for the user.

High quality visuals

Videos – Sometimes creating video content seems daunting, but we have the experience to plan and film your videos to the best quality. They give your business the opportunity to show who you are and what you do in an accessible and visual way – whether this is footage of your workplace; talks with your staff and founders or product adverts.

Images – Images can be distributed all over the web – twitter, Google images, Pinterest, Instagram etc but the most important aspect is to make sure they are linking back to your website and are relevant to your customers!

Added extras

Blogs – The key here is to create unique and interesting posts. What do people want to know? What are they searching for? Where can we post this blog to get more traction and clicks back to our website?

Podcasts – Content doesn’t just have to be visible! Podcasts or audio files are a great way of creating content and getting your audience to engage with your brand.

Print – We can go old school with content too. Newspaper articles, billboards, posters – all content that can lead people back to your website!

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