Understanding what type of content you will need, depends on the goals and personality of your business. What do you want to achieve? How do you want to be seen? What types of media will resonate with your target audience?
Once we understand the who and the why, we can help recommend what types of content will be best to showcase you and your message. As always, we will ensure that it is of the highest quality and anything we produce will be tailored to work for you.
Information is key
Infographics – one of the easiest ways to convey a large amount of detailed information, data or statistics is through infographics. They can come in the form of tables, charts and graphs, or something more abstract like flowcharts, illustrations and diagrams. Be understanding your brand identity and how best to interact with your audience, we can design and create you infographics to be used on your website or across your social media.
Copy – the most important bit of your website! We work with you to ensure copy on your pages are optimised for SEO and let Google know what your website is all about. We also want to make sure its understandable and clear for the user.
High quality visuals
Videos – Sometimes creating video content seems daunting, but we have the experience to plan and film your videos to the best quality. They give your business the opportunity to show who you are and what you do in an accessible and visual way – whether this is footage of your workplace; talks with your staff and founders or product adverts.
Images – Images can be distributed all over the web – twitter, Google images, Pinterest, Instagram etc but the most important aspect is to make sure they are linking back to your website and are relevant to your customers!
Blogs – The key here is to create unique and interesting posts. What do people want to know? What are they searching for? Where can we post this blog to get more traction and clicks back to our website?
Podcasts – Content doesn’t just have to be visible! Podcasts or audio files are a great way of creating content and getting your audience to engage with your brand.
Print – We can go old school with content too. Newspaper articles, billboards, posters – all content that can lead people back to your website!
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Security and Hosting
It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.
To read a recent review of the WP Engine platform by Digital.com please click here
We’re pleased to say that the majority of our clients choose to host their websites with us.
How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
We know it’s important to be the right fit for each other, which is why we put together this guide…
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*
*If you visit us, our office dogs may take part in your meeting.
Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.