What is a Branding Workshop?
A Branding Workshop is an excellent opportunity to discover the process of branding your business for success. Branding is far more than just having a logo and a strapline that defines your business; in fact, it’s the strategy, messaging, customer profiling, positioning, and so much more.
Our tailored Branding Workshop will focus solely on your business and give you expert advice on how to get started or how to further develop your brand.
The workshop will be a collaborative session to make sure you have a thorough understanding of who your audience is and how to communicate with them at each stage of their journey.
We’ll take you through a process of understanding how and why branding is important for your business; we’ll call upon decades of experience working with highly successful brands such as Fever Tree, Happy Eggs and M&S to help you to focus your objectives, and discuss the best way for you to successfully grow your brand with the resources you have.
What does this Branding Workshop include?
We’ll start with an introduction to branding in your business. We want to understand your goals and objectives first, so we can tailor this session to your exact needs.
We’ll go through the fundamentals of branding and guide you on how best to put a strategy in place that works for you. After all, we want you to go away from this workshop feeling empowered to start your own branding project and succeed.
The Branding Workshop will show you how to create a successful brand strategy that resonates with your target audience, and explores all of the touchpoints that need to be considered for a fully holistic approach to creating a consistent brand.
This workshop won’t just be us talking and you listening, we want you to fully participate and we’ll help you to generate ideas to establish your brand as a leader. We’ll look at elements that create a strong visual identity, how to be disruptive in your field, and what kind of tone of voice and language will suit your audience.
Finally, we’ll make sure that you have the support that you need to put what you’ve learnt into practice; and you’ll be set up for success with advice on how to measure your results.
What this workshop won’t be…? A sales pitch for working with us. We love working with a variety of clients but our goal is to help you to gain a deeper understanding and appreciation for how branding should be at the heart of your business. This is just the first step to creating a full marketing strategy that will help you to achieve your business goals.
What are the benefits of a Branding Workshop?
Branding plays an essential and central role in any great marketing strategy. Taking part in a Branding Workshop that is guided by an experienced agency with real life examples of successful applications, will give you a deeper understanding of the work that is needed in your own branding project.
You’ll be encouraged to think about your audience and the personas your ideal customer may have. You’ll critically assess your competitors’ strengths and weaknesses while assessing your own brand, to map out where you are and where you want to be. Doing this as part of a workshop will give you guidance and clarity on the tasks that need to be prioritised to help you to achieve your objectives. Don’t have objectives yet? We’ll help you to set them.
In a nutshell, a Branding Workshop will set you up for success on your own branding journey.
What preparation should you do before a Branding Workshop?
Before the Branding Workshop it’s a good idea to consider what you want to get out of your session. We want you to think about your purpose, vision, the mission of your business and the values that you represent. These will help to guide you in your brand strategy and will help us to understand your positioning in the market.
We encourage you to share these with us before the workshop and send through any questions or areas you hope to cover.
Why should you book a Branding Workshop with Browndog?
The Browndog team has over 100 years of combined experience, working with some of the largest brands, but what really sets us apart from any other agency, is the way we work.
Everything that we do goes through a highly considered process, underpinned by in-depth knowledge and thorough research. We won’t start a project until we have completely immersed ourselves in the business or problem we’re trying to solve. The reason we do this is because we refuse to take a ‘one size fits all’ approach, and we want you to know that we’re as invested in your business as you are.