Paid Search Workshop

Joshua Barr

Joshua Barr

Cost: Free
Location: Browndog HQ (Huddersfield) or Zoom

What is a Paid Search Workshop?

A Paid Search Workshop will explore the world of Pay Per Click (PPC) Advertising; one of the fastest ways to direct visitors with intent to your website.

With the field of marketing constantly evolving, it can be challenging to keep up with all of the changes that come with regular updates and new algorithms.

A PPC workshop will explore how to set up and manage your own PPC account, campaigns, and budget for the best possible return on investment.

Who is this Paid Search Workshop for?

This Paid Search Workshop is for anyone looking to hone their skills in PPC, whether you are managing your own account, or just want to feel confident in the basic fundamentals to help you to better manage your agency relationship.

As this is a bespoke one to one workshop, the content will be completely tailored to your business needs, experience level, and the paid channels you utilise. If you’re looking for a basic introduction, that’s what we’ll give you. However, if you’re looking for more detailed and actionable insights on your own PPC accounts, we can guide you and perform a mini audit as part of the workshop.

What does this Paid Search Workshop include?

This Paid Search Workshop is bespoke to you. It will include the opportunity to start at the beginning, understanding which PPC tactics are best to help you to achieve your goals. We’ll take you through the account setup process and explain the benefits of each different type of advertising, so that you can make an informed decision about which to choose.

If your knowledge is more advanced, it will be a one-on-one opportunity to review the areas that you want to improve, guided by our in-house experts. We’ll put together a workshop that covers campaign optimisation, search term reports, Google best practice, remarketing audiences, smart bidding, conversion tracking, etc.

We’ll use real life examples and share the expertise that has led to millions of pounds in additional revenue for ourselves, and our clients.

You’ll learn about Google Shopping, and new features such as personalisation, voice search and AI capabilities, to future proof your strategy.

PPC is a great tactic to boost awareness, drive sales and generate leads. However, it is also a very competitive space, so being an expert or entrusting your account with an agency is essential for the best Return on Ad Spend (ROAS). When you leave this workshop, you’ll know which option is right for you.

What are the benefits of a Paid Search Workshop?

There are many benefits to having a solid understanding of paid search, whether you intend to manage your own account, or manage the relationship with an external PPC agency.

  • Save time and money – by attending this PPC workshop, you’ll learn the essential skills needed to set up and manage your own PPC account effectively. This will help you to avoid costly mistakes, save time, and ensure you get the best possible return on your investment.
  • Stay up-to-date with the latest trends and strategies – our PPC workshop will provide you with the latest insights and trends to ensure you stay ahead of the curve in the ever-evolving world of paid search. You’ll learn top tips from our experts, get insights about the newest Google Ads updates, and we’ll take you through best practice to improve your PPC campaigns.
  • Improve your skills and confidence – our bespoke one-on-one workshop is designed to provide you with a personalised learning experience. You’ll have the opportunity to ask questions and receive hands-on guidance from our experts, giving you the skills and confidence needed to manage your PPC campaigns effectively.
  • Achieve your marketing goals – whether you’re looking to increase brand awareness, drive sales, or generate leads, PPC advertising can be a highly effective tool. By attending our workshop, you’ll learn how to set up and manage campaigns that align with your marketing goals, ensuring you achieve the results you’re looking for.
  • Gain a competitive edge – with so many businesses competing for attention online, having a deep understanding of PPC advertising can give you the edge over your competitors. By attending our workshop, you’ll gain the knowledge and skills needed to create highly targeted and effective campaigns that drive results for your business.

What preparation should you do before a Paid Search Workshop?

Doing a little preparation before your Paid Search Workshop will help you to get the most out of the experience and ensure that you are set up for success when it comes to managing your PPC campaigns.

Before you attend, we recommend that you set clear and realistic goals. Take some time to consider what you want to achieve through PPC advertising. Whether you are looking to increase website traffic, generate leads, or drive sales, having clear goals in mind will help us to focus our efforts during the workshop and teach you techniques to help you achieve your objectives.

If you’re already running PPC campaigns, we suggest that you take some time to review them before your workshop. We can go through your account together to give you an understanding of how to interpret the reports and understand what is and isn’t working for you.

This collaborative session will give you the perfect opportunity to ask as many questions as you need, to make sure that you leave with a strong understanding of PPC. We encourage you to consider the questions you may have and let us know beforehand so that we can cover each aspect.

Why should you book a Paid Search Workshop with Browndog?

At Browndog we specialise in Paid Search, but we think we’re different from all the other agencies that say that. Why? Because we use paid search to grow our own e-commerce business, we’re pleased to say that it has gone from strength to strength in a short time.

We’ve grown our business to £5m through the power of Paid Search, great customer service, and excellent website development.

When we ask our Paid Search clients why they stay with us, the answer is often the same. Firstly, we achieve a great return on investment for their ad spend. Some of our clients see returns as large as £7 for every £1 spent on Google Ads. The second reason is that we consider your spend, our spend. We’re as invested in your business as you are, so we won’t shamelessly waste your budget on low performing ads.

When you book our Paid Search Workshop, we bring all of our learning and experience to help you get the most out of your PPC accounts. We’ve been doing this for many years, achieving great results, and we regularly undergo additional learning to make sure we’re on top of our game. That’s why we’re a trusted Google Partner and why you can trust us to help you achieve your goals.

Once you’ve completed your Paid Search Workshop, we highly recommend that you consider our other workshops to support you in the next stages of your strategy. Feel free to chat to us about the best fit, or take a look at our other workshops here.

The Latest from Instagram

Security and Hosting

It’s important to consider where your website is hosted and if other websites are hosted on the same server. When you use our hosting service, your website is hosted on a dedicated server with 24/7 support, should anything go wrong. We know that understanding server security and website hosting can be complex, so our experts are here to talk you through it all and find the best plan that works for you.

To read a recent review of the WP Engine platform by please click here.

We’re pleased to say that the majority of our clients choose to host their websites with us.


How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An ecommerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.