At Browndog, we aim to provide a balanced mix of insights, projects, and studio updates to our readers each month. Our blogs and guides now form the foundation of our Knowledge Base, there to offer advice, guidance and inspiration to marketers and business owners.
Here’s a look back at what we’ve shared in 2025:
Search engine optimisation and 2025’s favourite buzzwords, ‘the everchanging digital landscape’
Throughout 2025, there was a heavy focus on SEO in our industry, as the tides really started to turn with rapid developments in AI capabilities. As we close out the year, those changes are still evolving each month, and we’re seeing more and more need to adapt our strategies to account for LLMs and their impact on our websites.
We’ve no doubt that next year we’ll see even more of a focus on shifting our SEO to accommodate the likes of ChatGPT, Claude, Gemini, etc, and ensure that our websites continue to be recognised as they take share from the traditional search engines.
In case you missed them:
- How long does it take to see results from content & SEO?
- What is Generative Engine Optimisation?
- What impact does AI have on website traffic?
Guides and Insights
As a bunch of digital and brand strategists, we’ve spent decades learning what works (and what doesn’t). We know that not every business can bring in external support for every part of their marketing – so we share practical guides to help you improve your brand, website, and campaigns in-house.
Most importantly, here’s a guide to help you with your B2B Marketing Strategy for 2026.
This year, we’ve explored topics across our three key service areas: branding and design, website design and development, and search prominence (including PPC and SEO).
Here are some highlights:
- The importance of packaging for brand success
- Understanding the difference between colours on screen and in print
- The power of sample packaging
- Why investing in a professional brochure design service matters
- Explaining brand activation
- Why your new website should always start with an audit
- How to understand when your website needs an MOT
- Our eCommerce product page checklist
- How to start a B2B newsletter
- How to create a company presentation that works
Studio Updates
We also love giving you a glimpse into life at Browndog, helping you get to know the people behind the projects. From team travels to client success stories and charity initiatives, it’s been a busy and rewarding year.
Our Browndog Travels series has taken you with us across Europe – from the streets of Budapest, Paris, and Italy, to the base camps and peaks of Mount Everest and Mont Blanc.
We’ve also continued sharing our client case studies, celebrating the brands we’ve helped to grow, and joined Unmasked Mental Health in their 250 for £250 campaign, raising funds to support local mental health initiatives.
Find our studio updates here:
Browndog Travels: Budapest, Paris, Italy, Mount Everest, Mont Blanc, Canada
250 for £250: Supporting Unmasked Mental Health
AI Unlocked: Our Round-Up
Case studies: Acticare, Victoria Home Magazine, Winder Power
