The brand refresh was motivated by a new product launch and Distinctive felt it was time for ‘out with the old’. Their new brand needed to have multiple uses in order to work across different platforms for different markets including consumer, retail, trade and commercial.
Developing the brand
We designed a typographical logo, a range of logo assets and new colour scheme to rebrand Distinctive with a more contemporary look and feel. To help differentiate between the markets, Browndog opted for heart imagery to appeal to homeowners and roundel logo to work alongside commercial collateral.
Both reflected the relaxed but luxurious feel of the brand and feature across a range of touchpoints.
“The team at Browndog are exceptional. Nothing is too much trouble and it doesn’t matter how much work we throw at them, they take it in their stride and deliver exceptional results every single time. We’re proud to have them as an extension to our team.”
Debbie Turvey, Marketing Manager, Distinctive Flooring
Stunning interior shots
Stunning interior shots make up part of the Distinctive brand and our team are involved in producing this photography to be included in brochures, adverts and on their website. Sourcing a variety of props, and with a little bit of art direction, room sets are created and photographed at a professional level by our team.
We don’t shy away from video production either, with step-by-step fitting videos filmed for Distinctive’s digital platforms, to help both personal DIYers and professional fitters to learn the best way to install their flooring.
Launching the brand at Harrogate Flooring Show
The perfect launch for their new brand was the Harrogate Flooring Show, which we managed from concept through to build. We designed the initial layout, created the stand artwork, hired contractors for the build and helped the event go off without a hitch.
Point of Sale stands also featured, which will be implemented in stores throughout the country. Plus, new merchandise let visitors walk away with tote bags, stationery and who can say no to a travel mug? Moving forward, we are excited to continue producing both beautiful print and effective digital work with Distinctive – bringing the elegance to everyday.
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How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*
*If you visit us, our office dogs may take part in your meeting.
Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.