Launched in 2005, Fever Tree has grown to be one of the world’s most popular tonic water. Only using natural ingredients, Fever Tree prides itself on producing high quality, great tasting products with no artificial sweeteners, flavourings or preservatives. We are proud to have worked with Fever Tree for many years, and continue to help develop and maintain its global brand.
We work with the innovation and new product development team at Fever Tree on a whole range of sales and support material to help drive sales and communicate with their customers. Labels, outer boxes, sleeves and tags are just some of the collateral we have produced for their wide range of products.
With the rise in popularity of gin and tonic, Fever Tree is present at many events throughout summertime, so we worked on creating menu boards, signage, back of bar artwork and table tent cards for them as they moved around the country.
Promotional Neck Collars
For the 6th year in a row, Fever Tree has also been voted No.1 Best Selling and No.1 Top Trending Tonic Water Brand in the Drink International 2020 Annual Brand Report.
The wheel was adapted to suit various different touchpoints such as an interactive wheel on the Fever Tree website, posters and coasters in bars, and neck collars on retail packaging. The Fever Tree Dark Spirits range also got it’s own version, designed by us shortly afterwards. It’s now one of the most recognisable elements of the Fever Tree brand.
Gift Sets & Promotional Gifts
Fever Tree gift sets are not only a great present to give, they are also great to receive! The Ultimate G&T Tasting Selection offers the chance to try the Fever Tree range by matching them with the perfect gin – whether it’s for a Fever Tree newbie or loyal tonic lover.
We developed various concepts to be sold into a range of well-known online and high street retailers for different box sizes, formats, arrangements and products included, depending on the price point and target audience.
Point of Sale
As well as packaging, we have been involved in creating Point of Sale (POS) items as well as exhibition stands. Fever Tree launched their new Jalisco tonic in late 2018 that was created specifically to compliment Patrón Tequila. To advertise the new flavour, we were asked to produce a range of Free Standing Display Units (FSDU) to be used in supermarkets and retailers during the launch period.
The displays held both single bottles and packs of 250ml, keeping the products safe whilst showing them off to customers. The Fever Tree identity is bold and clear throughout, along with the Patrón Tequila imagery and logo makes a strong statement.
Fever Tree drinks can now be found in 9 of the 10 top restaurants in the world.
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