Fever Tree.
Refreshing design…

Who are Fever Tree?

Launched in 2005, Fever Tree has grown to be one of the world’s most popular tonic water. Only using natural ingredients, Fever Tree prides itself on producing high quality, great tasting products with no artificial sweeteners, flavourings or preservatives. We are proud to have worked with Fever Tree for many years, and continue to help develop and maintain its global brand.

What we do...

We work with the innovation and new product development team at Fever Tree on a whole range of sales and support material to help drive sales and communicate with their customers. Labels, outer boxes, sleeves and tags are just some of the collateral we have produced for their wide range of products.

Packaging

Our team constantly works to produce the best packaging, keeping the Fever Tree brand clear and consistent throughout many SKU’s. When Fever Tree re-designed their bottle, we created all the new labels and packaging to fit their new shape.

With the rise in popularity of gin and tonic, Fever Tree is present at many events throughout summertime, so we worked on creating menu boards, signage, back of bar artwork and table tent cards for them as they moved around the country.

Promotional Neck Collars

An effective way of adding new promotional messages to bottle packaging is to use neck collars, as it doesn’t interfere with brands original packaging design. Fever Tree has been supporting Malaria No More since 2013 and to promote their #MixingOneMillion campaign, we were asked to design and produce one million bottle neck collars to be featured across 5 flavours of the 500ml premium tonic range.
In addition to this, we managed the entire print process from producing early prototypes to arranging the final one million print run. Each flavour was printed on a different foil that we carefully selected to complement the flavour colour.
Refreshingly Light
In order to bring in new retailers, brochures have been designed to display all of the Fever Tree’s drinks in one place, as well as highlighting serving suggestions to create the very best refreshments. As well as Indian Tonic Water, Fever Tree also produce Dark Spirit Mixers, seasonal products, limited edition gift sets and most recently, a Refreshingly Light range.
Refreshingly Light is a range of low-calorie tonics launched in 2018 .Our responsibility was to roll out the ‘Refreshingly Light’ message across over 80 SKU’s in a range of formats such as bottle labels, cans, outers and sleeves.

Voted No.1
Best Seller

For the 6th year in a row, Fever Tree has also been voted No.1 Best Selling and No.1 Top Trending Tonic Water Brand in the Drink International 2020 Annual Brand Report.

Pairing Guide

Want to be a G&T genius? The Fever Tree pairing wheel has all the knowledge to match their range of tonics with selected gins and complementary finishing garnish. Originating from a brief to create a pocket-size portable guide, we developed and designed a number of concepts before reaching the outcome of a wheel style design to easily direct consumers to creating a professional gin and tonic.

The wheel was adapted to suit various different touchpoints such as an interactive wheel on the Fever Tree website, posters and coasters in bars, and neck collars on retail packaging. The Fever Tree Dark Spirits range also got it’s own version, designed by us shortly afterwards. It’s now one of the most recognisable elements of the Fever Tree brand.

Gift Sets & Promotional Gifts

Fever Tree gift sets are not only a great present to give, they are also great to receive! The Ultimate G&T Tasting Selection offers the chance to try the Fever Tree range by matching them with the perfect gin – whether it’s for a Fever Tree newbie or loyal tonic lover.

We developed various concepts to be sold into a range of well-known online and high street retailers for different box sizes, formats, arrangements and products included, depending on the price point and target audience. 

Point of Sale

As well as packaging, we have been involved in creating Point of Sale (POS) items as well as exhibition stands. Fever Tree launched their new Jalisco tonic in late 2018 that was created specifically to compliment Patrón Tequila. To advertise the new flavour, we were asked to produce a range of Free Standing Display Units (FSDU) to be used in supermarkets and retailers during the launch period.

The displays held both single bottles and packs of 250ml, keeping the products safe whilst showing them off to customers. The Fever Tree identity is bold and clear throughout, along with the Patrón Tequila imagery and logo makes a strong statement.

Results…

No.1

For the 4th year in a row, Fever Tree has also been voted No.1 Best Selling and No.1 Top Trending Tonic Water Brand in the Drink International 2018 Annual Brand Report.

9/10

Fever Tree drinks can now be found in 9 of the 10 top restaurants in the world.

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To read a recent review of the WP Engine platform by Digital.com please click here.

We’re pleased to say that the majority of our clients choose to host their websites with us.

 

How much does a good website cost to build?

  • A brochure site (a place to share information about your products or services) will cost between £6,000-£12,000 depending on the volume of pages, functional elements and any bespoke design requests you may have.
  • An ecommerce website (a place where you can sell your products or services and visitors can complete their transaction online) will cost from £10,000.
  • If you’re looking for completely bespoke design or just a website refresh, we’ll be happy to chat with you and provide a quote for your requirements.

We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.

When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.

How long does it take to build a website?

Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.

Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.

Why you need a website

Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.

If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.

Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.

Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.

Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.

How much does it cost?

  • A marketing campaign animation or company/product introduction between 90-120 seconds in length will cost between £2,500 and £3,000. This will depend on the length of the video, the content, and any additional options such as a voice over or music. Don’t worry, we can guide you through best practice and find a plan that fits for you.
  • If you’d like us to produce a logo ident or gif animations for you to use on social media and in smaller campaigns, you can expect to pay between £250-£300. This will be a much smaller brief and will take less time than a campaign animation.
  • We’re more than happy to put together a bespoke package for you to include multiple campaign videos, logo idents, voice overs and photography or videography as needed. We do it all!

You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project. 

How long does it take to produce an animation?

But here’s the kind of time you can expect your animation to take:

  • Marketing campaign animations – this will usually take us about three weeks to prepare. We like to allow a week for content and styling, followed by storyboarding and revisions. Finally, we’ll take another week to animate your work. These things are a work of art, you can’t rush them (and we won’t).
  • Logo idents, gifs and short animations – we estimate that this will take up to two weeks.

Are you ready to get started? Send us your brief today or give us a call to talk through your ideas. We’re a friendly bunch!*

*If you visit us, our office dogs may take part in your meeting.

What kind of animations can we help with?

Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.

We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.

When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.

Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.

Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.

We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.

Why is animation an important element of your content strategy?

Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.

Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…

We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.

Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.

How will animation help my marketing strategy?

Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).

One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.