Dream of a better tomorrow…
We were asked to help come up with a name, brand, point-of-sale touchpoints and consumer strategy. EarthKind is made from reclaimed natural filling from pre-loved feather and down duvets and pillows – meaning it saves on valuable natural resources and reduces landfill waste.
We also introduced a colour palette inspired by nature, but without including a green, to help set us apart from similar products. Plus, our watercolour Earth illustration features across the brand. The final piece of the puzzle was creating a promotional video that highlighted the EarthKind process which features on the John Lewis website where EarthKind is now available.
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