Flooring Warehouse Direct.

Our guinea pig…

Who are FWD?

Flooring Warehouse Direct (FWD) is our own drop-shipping business which we inherited from a client, after they changed strategic direction to focus on different markets. Specialising in acoustic underlay’s and soundproofing, FWD is an e-commerce site which is supported by partnerships with key manufacturers and distributors.

What we did?

The client initially approached us requiring a site where the domestic market could buy commercially focused, niche building materials online. We had spent so much time working on the client’s site, we thought it was a shame to simply turn it off after their change in direction, so we took it on ourselves. The supplier partnerships mean that all the knowledge base, order processing and dispatch is handled by third parties, allowing us to focus on what we do best; facilitating online transactions through a well-developed website, savvy advertising and a focus on customer experience.

All new FWD Website…

500% growth over 3 years, forecast sales near £1m in 2019, and over 500 page 1 search results for key search terms demonstrate just how much we can do for our clients if they work with us.

Responsive, Optimised, SEO, Lead Capture, Product Showcase, Ecommerce

Practice what we preach

Although at first glance it may appear that FWD has little synergy with our agency’s day to day operations, the reality is very different. This site allows us to practice what we preach: We use our expertise in online advertising, SEO and web development, to produce an efficient and sustainable ROI.

We also trial new digital features and tactics, testing them before rolling them out on client sites.


0 +
transactions in 2018
0 % +
growth in sales year on year and well on track to grow sales by 50% again in 2019
0 +
contact submissions in 2018

The advantage

We attribute the success of this site to the fact we are a team of digital marketers and developers, who are running an online flooring company. This gives us an advantage over our competitors; flooring companies who are trying to implement a successful digital strategy.

If anything, our experience on this site highlights the benefit of using external digital agencies.

Hugely successful PPC campaigns

FWD is our biggest paid search success story to date, with a whopping £25 in revenue generated for every £1 spent.

We worked on material goods such as hanging banners that surrounded the venue and the presentation stage; plus outdoor flags that directed delegates to the entrance.

Trusted by our customers

“Running our own soundproofing e-commerce site has been a fascinating journey over the past 4 years.

“Starting out as an un-needed client project, we have applied our digital marketing skills and used it as a case study to highlight how we can help businesses increase sales and deliver real value to their digital footprint.

“500% growth over 3 years, forecast sales of £1m in 2019, and over 500 page 1 search results for key search terms demonstrate just how much we can do for our clients.”

Alexis Bradbury, Director at Browndog & Flooring Warehouse Direct

Ensuring secure payments

An SSL certificate is a digital certificate verifying that a website has a secure, encrypted connection. Most frequently found on e-commerce sites due to the fact that it that requires users to submit personal or credit card details. All of our e-commerce websites including FWD use the Braintree Payment gateway which is a PayPal owned company.

This ensures that the service we use to process customer payments is backed by one of the largest payment providers in the world.

Braintree by PayPal also allow us to ensure that our payment service is completely PCI compliant, giving customers peace of mind that their details are safe when using our website.
Finally, the technology and integration methods that Braintree use means that we can provide a robust and secure platform without having to compromise on user experience.

View more projects

We’d love to talk
To discuss how we can help with your web project please get in touch with our Senior Web Developer Chris Haigh

Tell us about your project…

What can we help you with?
This field is for validation purposes and should be left unchanged.