The client initially approached us requiring a site where the domestic market could buy commercially focused, niche building materials online. We had spent so much time working on the client’s site, we thought it was a shame to simply turn it off after their change in direction, so we took it on ourselves. The supplier partnerships mean that all the knowledge base, order processing and dispatch is handled by third parties, allowing us to focus on what we do best; facilitating online transactions through a well-developed website, savvy advertising and a focus on customer experience.