Woven.
Get your
knit on…

Who is Woven?

WOVEN is a Kirklees Council initiative to celebrate the textile scene around Kirklees. It has been created in partnership and collaboration with cultural organisations, artists, education settings, businesses, industry and heritage sites across the district.

The Brief

We were asked to develop a brand surrounding the event and develop a website for people to find and discuss upcoming events.

  • Branding
  • Graphic Design
  • Print
  • Signage
  • Web Design
As part of this, we developed a range of patterns that were inspired by the texture of knitting and chose a vivid, contemporary colour scheme to represent the vibrancy of the textile scene. The logo was designed to feature not only as part of the event, but to work in its own right alongside other company brands.

Video Credit – STUDIO BOKEHGO

The Brand

To advertise the event, which ran over a week in June 2019, outdoor banners, flags and social media devices were designed as well as the creation of a website. 

These provided information on the Woven background; details of the upcoming events and encouraged people to get involved in the festival.

Print

For practicality and to add individual personality to the programme, the posters included blank space that allowed each event to write on their details. Printed leaflets also featured a map, highlighting the different areas throughout Kirkless that were hosting events.

Woven was a triumph, with people of all ages getting involved in workshops, showcases, talks and walks. They will be back again in 2021 to spread more joy and even more yarn bombing!

New Woven website…

The website needed to inform visitors about the upcoming events in and around Kirklees in an attractive yet simple way. The events section allows for users to search for events near them or filter down the results. The website showcases the colourful brand assets as well as promoting their social media loud and clear which allows them to connect with the audience in their local area.
  • Responsive
  • Optimised
  • SEO
  • Lead Capture
  • Events System

Results…

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website users since site launch in April 2019
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Page views from April - November 2019
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users month on month since its inceptionaccording to figures from Google Analytics

“Browndog created wonderful branding for WOVEN, really listening to what was required in our brief and producing a brand that has received positive responses from partners and audiences throughout the festival. It has been really easy for everyone to use and will continue to represent WOVEN as a legacy carrying us forward to the next festival in 2021.

“Browndog’s work creating a website and supporting the festival with branded assets in a very short turnaround time was invaluable and the staff there responded to all of our last minute requests with good humour, hard work and efficiency.”

Alison McIntyre, WOVEN curator

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