WOVEN is a Kirklees Council initiative to celebrate the textile scene around Kirklees. It has been created in partnership and collaboration with cultural organisations, artists, education settings, businesses, industry and heritage sites across the district.
We were asked to develop a brand surrounding the event and develop a website for people to find and discuss upcoming events.
Video Credit – STUDIO BOKEHGO
To advertise the event, which ran over a week in June 2019, outdoor banners, flags and social media devices were designed as well as the creation of a website.
These provided information on the Woven background; details of the upcoming events and encouraged people to get involved in the festival.
For practicality and to add individual personality to the programme, the posters included blank space that allowed each event to write on their details. Printed leaflets also featured a map, highlighting the different areas throughout Kirkless that were hosting events.
Woven was a triumph, with people of all ages getting involved in workshops, showcases, talks and walks. They will be back again in 2021 to spread more joy and even more yarn bombing!
New Woven website…
The website needed to inform visitors about the upcoming events in and around Kirklees in an attractive yet simple way. The events section allows for users to search for events near them or filter down the results.
The website showcases the colourful brand assets as well as promoting their social media loud and clear which allows them to connect with the audience in their local area.
Responsive, Optimised, SEO, Lead Capture, Events System
users month on month since its inceptionaccording to figures from Google Analytics
“Browndog created wonderful branding for WOVEN, really listening to what was required in our brief and producing a brand that has received positive responses from partners and audiences throughout the festival. It has been really easy for everyone to use and will continue to represent WOVEN as a legacy carrying us forward to the next festival in 2021.
“Browndog’s work creating a website and supporting the festival with branded assets in a very short turnaround time was invaluable and the staff there responded to all of our last minute requests with good humour, hard work and efficiency.”
Alison McIntyre, WOVEN curator
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How much does a good website cost to build?
We’ve developed over 200 websites. You can look at our catalogue of work here and chat with our clients if you’d like to get a feel for what it’s like to work with our team before we become partners in your project.
When you work with us, you’ll get that perfect combination of great design and technical development from our whole team, not just one person.
How long does it take to build a website?
Before we start any work, we’ll share a project plan which will include deadlines for providing content, and we’ll keep you updated if the expected times change.
Writing keyword-rich copy will keep visitors on your website and encourage them to work with you. If writing isn’t for you or you just don’t have time, we can produce a content plan on your behalf.
Why you need a website
Most customers will expect you to have a website and may question your legitimacy as a business if they can’t find you online. When a potential customer does find you, what should their first impression be? You want them to be confident when buying from you and to have a good feeling about your brand.
If growing your business is a goal, then having a website is a great place to gain leads. Using the right mix of keywords and a thorough digital marketing plan, you can become good friends with Google! Google will play a significant role in helping your customers find you online and giving you a positive return on investment for the cost of your website and online strategy.
Even the most basic of websites should serve as an informative tool to answer frequently asked customer questions and offer your first port of call for customer service. Your opening times, address and latest news or offers should be easy to find. Ultimately, the better your website is, the easier it will be to find, and a great website will help you to reach more customers.
Being online helps you to reach a much bigger pool of customers than a bricks and mortar store. Your website can be the key to extended success, with no limits on the scope of your customer geography other than your product/service capabilities.
Working with an agency like Browndog will give you a technically sound, fresh and functional website which is responsively designed, and provides consistent brand messaging for your customers. We’ll also take the guess work out of your online strategy and make sure your website is targeting the right customer segments to increase sales opportunities and raise brand awareness.
How much does it cost?
How long does it take to produce an animation?
But here’s the kind of time you can expect your animation to take:
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Ideally, your marketing strategy will include a range of media content to achieve the greatest engagement and response from your audience.
We can help with animations and videos that include company and product introductions, as well as content for specific marketing campaigns. These types of animations can showcase who you are, and what you have to offer. Plus, they are an exciting way to launch a new product or service and get your customers on board.
When you work with us on your branding, why not include a logo ident to add that extra bit of personality to your business and content, setting you apart from your competitors.
Another growing area for animated content is social media and your website. We produce gifs, short video clips and motion graphics for use on web pages and in social posts. This is a great way to captivate the viewers’ attention, share your brand values and advertise your latest campaign or event.
Finally, when you work with us on your website, we highly recommend adding a range of graphics, animations and videos to keep visitors on your site and share your messaging in captivating ways. We’ve provided many website banners and short looping animations for our clients.
We will guide you through each of your animation journey, from assessing the content that will work best for you, to how long your animated content should be and where it should be placed.
Why is animation an important element of your content strategy?
Not only is it effective but using animation can be a cost-saving way to grab the attention of your audience and keep them looking at your content for longer. It’s considerably cheaper than producing recorded video footage because it can be easily edited and updated when needed.
Animation is the fastest growing type of content created by marketers for use on websites and social media, so if you’re not doing it yet, now is the time to start…
We understand that sometimes it can be difficult to explain complex ideas, products or services in text form or with images. That’s why many of our clients work with us to produce animations that take the information off the page and jump out at the audience.
Most importantly, animation has been proven to boost conversion rates on your website. Users are significantly more engaged and more likely to spend longer on your site or complete an action, such as filling in a contact form.
How will animation help my marketing strategy?
Animation is a powerful marketing tool and a great way to show some personality in your brand, making you more memorable (think: the Aldi carrot or the Netflix Tudum).
One of the great benefits of animation is that it can help you to share a lot of information in just a few seconds, because sometimes that’s all the time you have to attract a user’s attention.