Gü.
Makes mouths water…
Known for creating beautifully indulgent desserts, Gü puds are a brand that have been spreading joy throughout the world. They develop products that are bold, rich and full of flavour, bringing pleasure to those special occasions.
Gü asked us to create the packaging for a new limited edition festive product- a delicious range of sharing bars, released just in time for Christmas. We were asked to see the project from start to finish, including creative design, copy-writing, artwork and repro, whilst in-keeping with Gü’s luxurious brand identity.
Festive Bar
Our team began the project with only the dimensions of the Festive Bar box, so developed ideas around the packaging design, including its structure, use of windows, patterns and materials.
With three different desserts in the range, Spectacularly Festive Salted Caramel Bar; Fabulously Festive Belgian Bar, and Snowy White Chocolate Festive Bar, it was important to keep the range consistent but also find a way to differentiate between the different flavours.
Working with the Gu innovation team
We worked closely with the Gü innovation team and produced a range of ideas and prototypes. Plus, we were also lucky enough to try a lot of samples! The final designs included silver, gold and copper foils, which showcased the flavour as well as adding a festive and luxurious element.
We also designed the pattern that featured on the top of the dessert, which displayed through the plastic window. Descriptions of the luxury dessert, written but us, was printed throughout the packaging as well as the Gü logo shouting loud and clear.
Results…
sales in the 3 weeks leading up to Christmas
Sold in all major supermarkets
This exclusive, limited edition packaging design presented the Festival Bar in a clear, beautiful way whilst taking care to maintain the essence of the full GU range.
It was sold in all the major supermarkets, with Tesco exclusively selling the Snowy White Chocolate Festive Bar.
Packaging
We have continued to work on GU packaging, producing artwork for a range of their products, including boxes and wraps.
View more projects
To discuss how we can help with your web project please get in touch with our Strategy Director Alexis Bradbury.
Browndog Design Ltd
3 Cartwright Court
Bradley Business Park
Huddersfield
HD2 1GN
Our Partners
Privacy Policy
© 2023 Browndog Design Ltd | Registered in England and Wales No. 3422883
Services – Social Media Management in Huddersfield | Digital Marketing Huddersfield | Email Marketing Huddersfield | Web Design for Huddersfield Businesses | Web Development in Huddersfield | Branding Agency Huddersfield | SEO Agency Huddersfield | PPC Management Huddersfield | Yorkshire SEO Services | Yorkshire Website Design | Wakefield SEO Agency | Web Design Agency West Yorkshire | Yorkshire Social Media Agency | Yorkshire Branding Agency | Wakefield Website Design | Website Development in Leeds | Website Design in Leeds | Social Media Management Leeds | SEO Agency Leeds | Leeds Digital Marketing Agency | Leeds Branding Agency | Halifax Web Design | Social Media Agency Halifax | SEO Agency Halifax | Digital Marketing Agency Halifax | Website Design Bradford | Social Media Agency Bradford | SEO Agency Bradford
© 2020 Browndog Design Ltd, Registered in England and Wales No. 3422883
Tell us about your project…