The Huddersfield Blueprint.
Putting in cultural heart and soul…
The Huddersfield Blueprint is the ten-year vision of Kirklees Council in the creating and building of a modern-day town centre. It sets out their highly anticipated masterplan to bring a new “Cultural Heart” to Huddersfield town centre, including a revamp of the bus station; upgrade of the train station and the re-shaping of the overall landscape.
To advertise their “Decade of Ambition” we designed the branding for the initiative. The logo played the most important role, a number 10 icon to be used differently across all necessary platforms. Images and videos can be placed into the bold number, giving an insight into the next 10 years, acting almost as a window into the future of Huddersfield.
The flexibility of the logo allowed us to use it across multiple areas of the campaign and throughout collateral, whilst representing a range of sectors within the town.
Typography and colour palette were kept bold and contemporary, meaning the campaign will remain fresh and relevant over the next ten years. Browndog designed printed flyers, notebooks and matrix panels for the launch event, that are now featured in a pop-up store in the town centre.
Plus, digital work, videos and social were created allowing the Council to reach a further audience. We also worked on a motion graphic video that brought the vision to life, with footage of the current town centre and messages of the key areas the council will develop in the future.
Digital work, videos and social were created allowing the Council to reach a further audience. We worked on a motion graphic video that brought the vision to life, with footage of the current town centre and messages of the key areas the council will develop in the future.
The animation is fast paced, with the 10 logo at the centre of video, highlighting the changes that will be addressed in the future.
“What a pleasure you’ve been to work with. All the design and branding is superb”
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