Hollybank
Showcasing care…

Who is Hollybank?

Hollybank Trust provides teaching, residential care, and a range of therapies and enrichment activities for children, young people and adults with profound and multiple disabilities. We have worked with them for many years highlighting the brilliant work they do through brochures and leaflets.

The Brief

Hollybank was looking for a new way to showcase the types of care they provide and so Browndog was asked to create a series of animations, each with a different subject. So far, we have focused on their overall care offer and their fantastic nursery facilities.

Start with storyboarding

To make sure we are creating the best animation, we always start storyboarding, which sets out the overall design and the scenes linked to your script. Alongside Hollybank’s current branding, we added colourful illustrations that represented all the different types of people who are part of the Hollybank family.
The storyboard also sets out transition ideas showing how elements can move and change as well as moving between scenes cohesively. Timings also have to be considered so that text is on the screen long enough to be read and understood.
It’s all in the details
One of the most important elements of the animations was making sure that people and environments were accurately represented. This included having wheelchairs with electric joysticks, and displaying correct specialist equipment.

We also added in unique Hollybank elements such as the interactive floor mat (that features an underwater scene for children to play with) and outdoor play equipment including the wheelchair friendly trampoline and beautiful light canopy.

“We love working with Browndog and only have positive things to say about our experience working with them so far.
Hollybank provides residential care and education to children, young people and adults with profound disabilities. Browndog really took the time to understand our organisation from the outset and this meant they delivered simple solutions that will really help us communicate our complex care environment.

We’ve received great feedback on the animations from staff, and supporters too – Browndog has helped us bring our ideas to life and we have so much fun working with them”

Catherine Allen & Jo Fearn, Hollybank Trust
Building a collection
This collection of animations will continue to grow, displaying the reasons why Hollybank is a great place to learn, work and live. We are full of ideas for the next set of animations and can’t wait to get started!