We have developed a number of campaigns and initiatives with Kirklees council, so getting on board with their Waste Strategy Engagement, their new approach to recycling and waste reduction in the district, was right up our street.
Their goal is to allow residents to place more items for collection on their kerbside by 2023 – encouraging less waste and more recycled materials. We were asked to design the engagement, across digital, print and interactive. Education was a huge part of this campaign, teaching the community how best to recycle and reuse; where their recycling ends up and what they can do to be more sustainable.
With a huge amount of different messaging, the brand had to be cohesive with the Kirklees Council brand, as well as convey information in a friendly and entertaining way. Vibrant colours and icons were used to communicate the messages visually and allowed us to create a range of different collateral that highlighted different topics within an overall look and feel.
Tone of voice was established through asking questions – allowing the audience to think about their day-to-day actions that could be changed to help reduce waste. ‘Journeys’ of items were demonstrated to reflect Circular Economy, explaining the idea that the things you buy are a valuable resource not rubbish.
The Virtual Room
As part of the campaign, we partnered with the global company, RPS to produce a virtual room. The room allowed people to enter a virtual representation of the street where they live, see what the proposals for future waste management are for them, and to engage with the Council by offering their own feedback on the suggestions.
Our graphics were used as key information points throughout the virtual room, allowing viewers to understand what type of changes would be made in the local area.
One of the best ways to showcase a lot of visual information is through an animation, so we worked our magic to produce a clear and informative video for the council to use on their website and social media.
The video explained the changes that Kirklees are bringing in; new bins for different waste, how these will work, when they are collected and how you can get more information.
Our outdoor campaigns included bus shelters and billboards throughout Kirklees, as well as screens in the Huddersfield shopping centre. It was important that the campaign reached as many people as possible.
Plus, social media ads were designed and created to reach audiences through Facebook and Twitter, bringing local people to Kirklees Councils’ dedicated webpage.