Winter is here…
Kirklees Council has a range of initiatives to keep their residents up to date with all the latest local news. They wanted a new way to spread the word about their ‘Gritter Twitter’ social media and to highlight ways that the public can keep safe during wintertime.
Browndog was asked to create an animation that brought the season to life. With tips to help both the public and the council stay safe and continue to work during the snowy months.
Start with storyboarding
Sleek transitions are key to an engaging animation (plus they are really fun to come up with) so the storyboard also included how the different elements would move, change and interact with each other.
We wanted the animation to feel comforting and reflect the winter season that Kirklees experience each year. We included falling snow, warm fires, wintery street views, and friendly snowmen.
Kelly Holdaway, Kirklees Council
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