LitFest - Browndog Agency

LitFest.
Celebrating words…

Who are LitFest?

We were asked by our friends at Hatch to help brand a new venture for 2020; Wakefield Literature Festival. The festival was aimed at getting young people involved in all things literature, and we worked alongside a team of young adults to create their identity.

The Brief

Due to the amount of people ‘staying at home’ this year, the festival was taking place online – through webinars, zoom calls, online workshops and social media sharing. This meant our approach had to be digitally focused but with opportunity to move analogue in the upcoming years as the festival gained traction.

Creating the right personality

Capturing the personality of the festival and the people organising it was really important to the team – aiming for something inclusive, engaging, fun and inspiring. We enjoyed continuously collaborating with the LitFest team to make sure everyone’s ideas were heard and discussions were had.

After a range of best practice research, the project identity started to take shape. The logo was designed to be clear and usable across a range of collateral, representing a W for Wakefield, as well as a stack of books.

Illustrations

As LitFest was social media led, it was important that interested participants could easily understand what the festival had to offer and how they could get involved. ‘Literature’ was the broad spectrum of which these events fell under – with areas including spoken word, poetry, gaming, reading and creative writing.

With this in mind, the logo became the device in which the entire brand centred around. We created a number of different illustrative images that represent areas of the festival – even a little gaming pac-man made an appearance!

Social Media

These illustrations, along with a vibrant colour scheme and contemporary font, feature throughout social posts and help audiences differentiate between festival areas and events. We also brought in coloured rectangles, inspired by post-it notes, as an extra device for additional information or decoration.

The festival took place throughout October 2020, and we hope to work with the Litfest team again in the future to expand their reach and bring literature to more people across Wakefield.

“

“The branding for Wakefield’s first young person led LitFest was an important part of building a recognisable identity for a project we hope will have a real legacy. From the outset Browndog listened carefully to the young people co-producing the festival incorporating their thoughts about words in the initial draft design and responding with an open mind to their feedback.

The result is a bold and attractive design that the young people have ownership over and feel reflects their aims and ambitions for the festival. Every step of the process has been an enjoyable, creative and professional experience for everyone involved.”

Sarah Osborne, Artistic Director, Yew Tree Youth Theatre & Yew Tree Arts

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