Due to the amount of people ‘staying at home’ this year, the festival was taking place online – through webinars, zoom calls, online workshops and social media sharing. This meant our approach had to be digitally focused but with opportunity to move analogue in the upcoming years as the festival gained traction.
Creating the right personality
The festival took place throughout October 2020, and we hope to work with the Litfest team again in the future to expand their reach and bring literature to more people across Wakefield.
“The branding for Wakefield’s first young person led LitFest was an important part of building a recognisable identity for a project we hope will have a real legacy. From the outset Browndog listened carefully to the young people co-producing the festival incorporating their thoughts about words in the initial draft design and responding with an open mind to their feedback.
The result is a bold and attractive design that the young people have ownership over and feel reflects their aims and ambitions for the festival. Every step of the process has been an enjoyable, creative and professional experience for everyone involved.”
Sarah Osborne, Artistic Director, Yew Tree Youth Theatre & Yew Tree Arts
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