Prim & Pamper.
Just add bubbles.
With the product name already established, we worked on creating a strapline that added personality and was relevant to the product. ‘Just add bubbles’ was quirky and gave the impression of a relaxing bubble bath.
Looking at the current market, we highlighted areas that resonated with our target audience – bold typography, and lifestyle imagery was very popular. The choice of typography allowed us to have a flexible brand, a key design choice that meant different packaging shapes for different products all worked cohesively.
We kept the main brand blue colour across all the packaging, chosen to link with the clean feeling leaving accent colours to help the products have their own distinctive look and feel. The brand was continued across outdoor advertising and editorial adverts too.
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