Prim & Pamper - Browndog Agency

Prim & Pamper.
Just add bubbles.

Working with ZHI Solutions

Packaging is something we love to design and create at Browndog, so we took the chance to get involved in the new range of bathroom accessories coming into the market from ZHI Solutions.

The Brief

We were asked to design the full range, from the logo to the finished packaging.

Start with the logo

With the product name already established, we worked on creating a strapline that added personality and was relevant to the product. ‘Just add bubbles’ was quirky and gave the impression of a relaxing bubble bath.

This allowed us to link the strapline and main title together, using bubbles as a graphic asset. This was continued in the circle stickers featured across the packaging to hold key pieces of information.

Brand Development

Looking at the current market, we highlighted areas that resonated with our target audience – bold typography, and lifestyle imagery was very popular. The choice of typography allowed us to have a flexible brand, a key design choice that meant different packaging shapes for different products all worked cohesively.

We kept the main brand blue colour across all the packaging, chosen to link with the clean feeling leaving accent colours to help the products have their own distinctive look and feel. The brand was continued across outdoor advertising and editorial adverts too.