Prima specialises in built-in and integrated products to fit with PJH kitchens and needed a brand refresh to bring some new life into their appliances brand.
We were asked to create the full brand refresh alongside print and digital designs.
First things first, the logo needed an upgrade. We designed a new logo to reflect the personality of Prima products, using bold typography that enabled us to create a brand that reflected robust build, quality and reliability. Plus the strapline ‘Think Smarter’ positioned the brand at the forefront of applicance technology.
We broadened the Prima brand by designing a large range of icons, showcasing key features, important information and safety warnings. Paired with a muted colour palette and high quality imagery, the brand identity provokes a sense of honesty and builds a trusting relationship with its consumers.