Google is rolling out its March 2024 Core Update

Laura Dean

Laura Dean

Google is rolling out an extensive Core Update this month, aiming to combat low-quality content and introduce new spam policies.

Building on their previous algorithmic enhancements, they aim to reduce low-quality, unoriginal content in search results by 40%.

Elizabeth Tucker, Director of Product Search at Google said “We’re making algorithmic enhancements to our core ranking systems to ensure we surface the most helpful information on the web and reduce unoriginal content in search results.”

Further to the recent core update, Google is continuing to police websites that use manipulative tactics to get ahead in SERPs. Ranking systems will be updated to spot the tell-tale signs that a webpage lacks the fundamentals needed to create a good user experience, and does not offer helpful information. Any content identified as being created purely for search engine purposes will no longer be accepted or rewarded with high ranking.

In a bid to raise the quality of content and recognise websites providing valuable, authentic material, Google has updated its spam policies, describing these measures as “taking action to stop manipulative behaviours.” Amongst the new policies were:

  • Scaled Content Abuse: This update aims to combat the production of mass content, often utilising automation or a blend of human and AI, to generate unoriginal material for the purpose of boosting search rankings.
  • Site Reputation Abuse: When third-party content is placed on reputable websites, such as government or educational sites, it can lead to abuse of the site’s trusted reputation. Google will target content intended to mislead visitors with conflicting expectations of the site. Websites found to produce content solely for ranking purposes, and without proper oversight of the site owner, may be penalised.
  • Expired Domain Abuse: This measure seeks to halt the practice of repurposing expired domains to leverage their ranking authority by replacing them with new and irrelevant content.

Google announced that as this is more complex than its usual updates, they expect the rollout to take up to a month. During this time, website managers and creators should ensure that they continue to offer valuable, helpful content, always ensuring that humans (their target audience) are the intended recipient of the information they share; creating for clicks alone will not be tolerated by Google.

You can read the full update from Google, explaining their March 2024 Core Update here.

If you’re concerned about how your site ranking could be negatively affected by these new policy updates, chat to us about your content and SEO strategy.

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