Calderdale College DigiHub.
Launched in September 2018, Calderdale College invested in brand new Creative and Media studios with state-of-the-art facilities and equipment (which we totally aren’t jealous of).
Creating the brand
Through a range of research, student involvement and feedback, DigiHub was born! We wanted the logo to feel inclusive, so designed one that could be representative of a pixel, a screen, a camera focus – so each course felt part of one family. With the logo – that is also used as a graphic device – and the vibrant colour scheme, DigiHub feels inspiring and professional whilst keeping an element to the college’s main brand through typography.
In order to capture the imagination of the next generation of creatives, contemporary black and white photography is used throughout the brand, including large scale wall graphics.
A new micro-site was developed, allowing DigiHub to exist in its own environment, where current creative student work is displayed and relevant events and industry placements are promoted.
Inspiring a generation of creatives
They aren’t the only source of inspiration in DigiHub’s interiors either, quotes from successful creatives are placed around the studios for when students need some chucks of wisdom.
Previous to its launch, banners, social teasers and leaflets were designed and created to excite the new year of students.
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