Snuggledown Intelligent Warmth

Snuggledown Intelligent Warmth.
Feel snug and smug…

Who are Snuggledown?

Born in Norway, but Made in Britain, Snuggledown produces quality duvets and pillows, aiming to give their customers the best night’s sleep. We have worked for Snuggledown for a number of years and were excited to help them launch a new product.

The Brief

We were given a brief to create the name, brand and product packaging for a new product line of luxury heated blankets. The client wanted a fresh approach to a product that is commonly associated with older generations in order to create appeal across multiple age ranges.

Exclusively at

Research

The Browndog team researched the competition to get an idea of market leaders and found very little innovative designs or brands that would be attractive to a younger audience. After brainstorming and presenting a range of different names for the heated blankets, ‘Intelligent Warmth’ was chosen.

The name was in reference to the clever features of the product, including multi-heat settings, timer, personalised climate areas and extra foot warmth.

From a sketch to the shelves

We created a number of sketches for both the identity and how we could best implement graphic devices across the packaging designs.

Taking inspiration from technology brands, we introduced vivid colours, simple sans serif typography and clear icons to communicate Intelligent Warmth’s various unique selling points.

“

Browndog created a really strong packaging identity for our Intelligent Warmth Heated Topper range using high tech icons and design elements to deliver impressive stand out on-shelf

Neil McMillan, Sales & Marketing Director, Snuggledown

Stocked in John Lewis & Partners Nationwide

The final design includes a beautiful graphic shape that represents the movement of heat through the blankets, and when stacked together creates a bold, repeated pattern that stands out on the shelves.

Intelligent Warmth is now a contemporary range stocked in John Lewis & Partners, that brings to life a tired product category, and to date has been a real sales success.

Results…

Intelligent Warmth is now a contemporary range stocked in John Lewis, that brings to life a tired product category, and to date has been a real sales success.

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