Safeguarding is a difficult subject to talk about. It’s important that people of all ages, backgrounds and cultures understand and can recognise signs of abuse – and more importantly feel they can do something to help. We were approached by our client Kirklees Council, to educate their internal teams and encourage the reporting of safeguarding issues.
We developed a Trust Your Instincts logo, with the U highlighted. It re-enforced the message to the viewer that they can help prevent abuse by reporting issues.
When it came to animating, the style had to remain sensitive and concise and without too much ‘drama’. We kept transitions calm and simple and text large and bold. The colour scheme was part of the Kirklees branding; a mix of teals and yellows, which worked well together on screen.
Keeping in brand through the font, typographical animation was included where possible, to represent feelings. It helped the flow of the video and prevented too much repetition of the character shapes.
“If you broach the subject of Safeguarding, people’s first thoughts move to differing forms of abuse, Safeguarding is a complex issue. Our challenge was to engage a diverse audience with a strong, relevant yet accessible Safeguarding message. From our initial conversations through to completion, our project felt and worked like a partnership; a creative yet safe space to share thoughts, feedback and possibilities. Browndog delivered and exceeded our original brief. Fantastic work thank you, really enjoyed our journey.”
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