Putting people at the core…
We started the process by having a meeting with Leeds Fed key management and team members to describe their thoughts on the brand and allow us to understand what they wanted to achieve. The general opinion was there was a disconnect between the brand perception and how it visually appeared.
We needed the brand to reflect the ‘warmth’, ‘people focus’ and ‘willingness to help’ that Leeds Fed stand for.
Design & Application
Our team refreshed the brand, creating a new logo, strong colour scheme and supporting graphic elements, including a values statement of ‘Passion. Excellence. Honesty’. Speech bubble graphics were created to highlight the constant conversation and interactions that Leeds Fed has with its customers – encouraging them to come and have a chat.
These were then applied to touchpoints such as office stationary, annual reports, brochures and van livery, as well as being added to their website.
Since creating Leeds Fed’s new brand identity, Browndog are involved in creating their Annual Reports, new leaflets and collateral as well as creating a new logo for their Vision 21 area of the business.
“Browndog continue to work closely with Leeds Federated, providing a friendly and efficient service. They are always free to discuss our needs and to suggest solutions to our problems.”
John Hardiman, Communications Officer, Leeds Federated
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