Lancastria - Browndog Agency

Lancastria.
A family owned business rebrand…

Who are Lancastria?

Lancastria are a leading specialist supplier of materials, tools and equipment to commercial flat roofing contractors across the UK.

Focusing on supplying top-class materials and equipment with excellent customer service, they’re the partner of choice for flat roofing contractors nationwide.

Their outstanding product knowledge and expert advice is what sets them apart from their competition.

The Brief

Working together, we wanted to achieve a fresh and vibrant look for their brand that revitalised their position in the market and demonstrated their ability to provide the best possible waterproofing materials, tools, hoists, and customer service.

Ready to propel their branding to be more reflective of their position in the market, we began a process of overhauling the old brand and developing a new website that brought together the three main elements of the business.

Creating a new identity

Lancastria were looking to modernise their logo, uniting the group and introducing a bright and engaging brand identity with a vibrant use of colour and a quality look and feel.

To create a strong brand presence, we designed a modern and minimalist logo.

We used clean lines as a symbol of their approach to high-quality roofing materials.

We needed something that would effortlessly translate across digital and collateral assets.

Brand refresh

Once created, the sleek new brand was applied to all collateral in both online and offline applications.

We developed brand guidelines to ensure consistency across all platforms and rolled out a suite of new stationery to proudly display the new colours and iconography.

Offline, we furnished the team with essential collateral, including business cards, comp slips, and letterheads.

We even mocked-up billboard signage to demonstrate how the new brand could work in advertising settings.

Online, we developed email signatures to capitalise on every possible touch point, and work began translating the brand to a new website that would fulfil the brief of a bright, engaging site with good use of colour and quality imagery.

A sophisticated new website

Out with the old and dated, in with a fresh and clean new brand that oozes sophistication and helps to position Lancastria as a high-quality brand.

We worked to an exacting specification from the team when it came to the development of the website.

As WordPress and WooCommerce specialists, we were pleased to see the team recognise the importance of working on a platform that was primed for growth and scalability.

Bringing their three key offerings into one website enabled them to build brand awareness and manage their products and messaging in one platform.

We developed a suite of feature icons to expand on the brand and highlight key messages.

Utilising WooCommerce as one of the leading eCommerce platforms, we set Lancastria up for success to drive online sales and provided HubSpot integration to manage marketing activity seamlessly.

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Our Services

Branding

Digital

Content

Design

Marketing