Mola Dental.
Let’s get our teeth into this…

Who is Mola Dental?

Mola Dental is a private dental practice located in Sheffield. Their mission is to make dental care a more comfortable experience by communicating with patients in clear, jargon-free language, offering reassurance, and ensuring ease at every stage of their treatment.

The Brief

Mola Dental got in touch with us to audit their PPC campaigns with the goal of improving performance. After a successful audit, we took over their accounts with the objective of increasing their ROI by attracting new private dental patients.
  • PPC
  • Organic
Initial performance
Prior to our audit, Mola Dental’s 2023 campaigns had achieved a cost-per-lead of £134, with a total spend of £17,557, resulting in 131 calls.
However, there was limited tracking in place, so we were unable to fully benchmark their performance as we typically would.

Our approach…

Our first priority was to implement robust tracking, while also taking the time to gain a deep understanding of Mola Dental’s services, strengths, and the key landing pages we would be directing campaigns to.
Armed with this knowledge, we refined their existing campaigns and tested new strategies to improve conversion rates and maximise return on ad spend.

Outstanding results…

In just seven months of partnership, our campaigns have generated remarkable results. We’ve delivered 622 new private patient leads at an average cost of just £16.53 per lead. All leads were sourced from a carefully targeted geographical area, focusing on prospects within a 5km radius of the practice.
Mola Dental’s exceptional patient care plays a key role in converting these leads, with an impressive 50% conversion rate. As a result, approximately 311 of these leads have become new private patients.

Results…

new private patient leads in 7 months
0
average cost per lead
£ 0
conversion rate
0 %

The numbers that matter…

Each new patient typically begins with a treatment plan valued at £250 to £300, meaning these 311 new patients represent an initial treatment revenue of approximately £77,000 to £93,000. This equates to an incredible ROI of 748% to 900% from the campaign’s total spend of £10,281.

Looking at the long-term impact, the average lifetime value of a Mola Dental patient is estimated at £5,000. This means that the potential lifetime ROI from the campaign could reach up to £1.5 million over the next decade.

Moreover, our campaigns continue to drive new leads daily, further increasing the potential ROI as more patients sign up. As we optimise the campaigns, the cost-per-lead continues to drop, ensuring even more efficient results over time.
£ 0

largest potential initial treatment revenue

Results…

new patients in 7 months
0
total spend
£ 0
potential lifetime ROI
£ 0 mil

“

“Would highly recommend Josh’s skills, technical know how, communication and transparency. Most of all, he genuinely gets a buzz from helping his clients succeed”
Chetan Mistry, Owner and Clinical Director at Mola Dental
We’d love to talk

To discuss how we can help with your project
please get in touch with our Google PPC Strategist Joshua Barr

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