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Alex Haswell

Content Marketing Workshop

A key pillar of any great marketing strategy is content. We’ll take you through why content is so important and how you can use it to your advantage. We’ll help you to understand your audience and the best ways to connect with them for maximum results. You’ll leave the session with a content calendar filled with opportunities to engage with your audience and increase awareness of your product/service.
Location
Join us at Browndog or via Zoom
Cost
£1,450 (ex VAT)

What is a Content Marketing Workshop?

A Content Marketing Workshop with us is a unique one-to-one session where we’ll discuss content marketing and how it is one of the most important and effective ways to raise brand awareness and grow your business.

This tailored workshop will explore all aspects of content marketing from creation to distribution, and the nitty gritty details of crafting the perfect message, understanding the right mediums, structure, and keywords, as well as the many channels we now have access to.

For many years, content marketing has been the focus of marketing strategy and it’s showing no signs of slowing down, so now is a great time to learn from experts to understand it, utilise it, and benefit from it!

In a Content Marketing Workshop, you’ll learn various techniques and best practices for developing content that resonates with your target audience, such as identifying buyer personalities, understanding the right channels for distribution, and crafting compelling headlines and calls-to-action. We’ll take you through content planning, content distribution, and content measurement, to help you develop a holistic approach to your content marketing efforts.

Who is this Content Marketing Workshop for?

If you’re involved in the creation of content for your business or personal brand, this workshop is for you! Designed as a bespoke workshop, tailored to your specific level of experience and needs, this workshop will give you the confidence to plan and execute your own content strategy.

This workshop is particularly useful for marketers who are responsible for creating content for your company’s website, social media channels, email marketing campaigns or other marketing initiatives.

Whether you’re a business owner, freelance worker or part of a marketing team, this workshop will help you to get a thorough understanding of how content can grow your business.

What does this Content Marketing Workshop include?

This Content Marketing Workshop is your session, so before we agree on our agenda for the day, we’ll chat to you about your experience level, your objectives, and what you’re hoping to get out of this workshop. To give you an idea of the main points that we like to cover, here’s the fundamentals of content marketing as we see them:
Content Strategy – you’ll learn how to develop one that completely envelops your business goals and target audience. This will include understanding the personalities of your buyers and what drives them to make decisions; understanding keyword research and how it should shape your content; setting realistic goals and establishing how you can benchmark and assess your outcomes.

  • Content Creation – we’ll cover how to create high quality, engaging content that resonates with your target audience. Our own content writers will share their tips for writing compelling headlines, structuring your blog posts and creating social media content that hooks the scroller’s attention and drives them to take your desired action.
  • Content Distribution – how can you effectively reach your target audience in a cost effective way? We’ll look at different channels such as social media, email marketing and paid advertising. We’ll talk about how you can maximise your reach and engagement levels on different platforms.
    SEO – Search Engine Optimisation is an essential part of content marketing and we’ll talk to you about the on-page and technical side of SEO. This will help you to understand how your keywords shape your content, the benefits of high quality link building and a basic understanding of how search engines will crawl and index your content.
  • Google’s Helpful Content Update – the most recent large update from everyone’s favourite search engine has finally vowed to recognise and reward high quality content. We’ll discuss how it’s important to strike a balance between providing useful content that resonates with your audience and making sure the search engines like it too. Fortunately, this recent update makes the two more aligned than ever.

Overall, a Content Marketing Workshop is a comprehensive learning experience that covers a range of topics related to content marketing. You can expect to gain practical knowledge and skills that you can apply to your own marketing efforts, including SEO and strategies for creating helpful content that resonates with your target audience.

What are the benefits of this Content Marketing Workshop?

Here at Browndog we specialise in Content Marketing and we have a team dedicated to producing the best content for our clients every single day. When you book a Content Marketing Workshop with us, you’ll benefit from their knowledge and expertise. Consider our team your own teachers, giving you bespoke coaching to answer your specific questions and guide you in creating your own content strategy.

One of the most important benefits of attending a Content Marketing Workshop is the skills and understanding that you can then apply to your own strategy. The right content marketing strategy can have far reaching potential, growing your business and boosting awareness, engagement, lead generation and sales activity.

As part of the workshop, you will take part in idea generating discussions and activities, which lead to enhanced creativity that will bring you fresh ideas for content that will stand out from the competition.

Using our advice and techniques, you’ll learn how to develop and execute your own content marketing strategy that will increase your efficiency and help you to get more out of your marketing efforts.

Ultimately, the main benefit of attending this workshop will be better results. Through greater understanding, collaborative discussions and structured planning, you will achieve more from your marketing campaigns. You’ll create high quality, engaging content that resonates with your target audience, drives more traffic and increases conversions for your business.

What preparation should you do before this Content Marketing Workshop?

Before attending our Content Marketing Workshop, we ask that you consider your objectives and let us know what you’d like to get out of this session. This will help us prepare our content just for you, making sure you get the most out of our time together.

We want you to share with us your business objectives and bring with you any content marketing you have done recently, so that we can discuss what works for your audience and build on the success you may already have.

If you don’t have experience in content marketing, don’t worry. All you need to do is let us know your objectives and we’ll take it from there!

Why should you book a Content Marketing Workshop with Browndog?

If you feel like your content marketing efforts aren’t delivering the results you want, or you’re not feeling confident about the techniques you’re currently using, we’re here to help. At Browndog, we understand the challenges of content marketing; it’s something that we do every day, not just for our clients, but for ourselves too.

Our Content Marketing Workshop is designed to give you the knowledge and skills you need to create compelling, engaging content that drives traffic, builds brand awareness, and generates leads.

What sets our workshop apart is our friendly team of experienced marketing professionals. With over 100 years of combined experience in marketing, our experts bring a wealth of knowledge and expertise to our workshops. They’ll share insights and strategies, and give you practical advice and guidance that you can apply to your own content marketing efforts.

You’ll learn how to develop a content strategy that aligns with your business goals, create content that speaks to your target audience, and measure the success of your content marketing campaigns. We’ll also introduce you to the latest trends and best practices in content marketing, including social media, SEO, video marketing, and more.

By booking a Content Marketing Workshop with us, you’ll gain valuable skills and knowledge that will help you take your content marketing to the next level. We’re sure you’re going to love our workshop, so we hope you’ll join us on one soon!

Once you’ve completed our Content Marketing Workshop, we’re happy to guide you on what you should do next. We offer a range of workshops that will empower you to manage your own marketing strategy and use your own resources to grow your business. Whether you’re looking to launch a website, build a new brand, or manage your own PPC budget, we’ve got you covered with more workshops.

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To discuss how we can help with your web project please get in touch with our Strategy Director Alexis Bradbury.