What is an Email Marketing Workshop?
An Email Marketing Workshop is a collaborative training session that focuses on teaching you how to effectively use email as a marketing tool. You’ll notice that we refer to our sessions as workshops, rather than training and that’s because we want you to be involved as much as possible. We want you to shape your own session so that you maximise the benefits and go away truly feeling like you understand email marketing and how you will use it moving forward.
There are many elements to email marketing and each will depend on your target audience and what your overall objectives are. In short, email marketing is an excellent tool when used correctly, so this session will discuss how to craft compelling email messaging, how to develop an email marketing strategy, how to choose the right tools to enable your plan, and how to analyse the results.
Who is this Email Marketing Workshop for?
This Email Marketing Workshop is for anyone working in marketing that is already using email marketing as a tool to grow their business and wants to improve on its use, and is particularly beneficial for anyone who is new to email marketing and wants to understand the basic fundamentals.
You don’t need to be a marketing professional to use email marketing as a tool; you may be a small business owner or a sales professional who would like to enhance your current understanding, or you may consider yourself to be adept at email marketing but you want to keep up to date with the latest techniques and tools.
Email is a great way to increase engagement, build brand awareness and drive business growth, whether you’re looking for leads or sales, and we’re here to help guide you through it.
What does this Email Marketing Workshop include?
This Email Marketing Workshop will cover a range of topics to help you to learn or enhance your email marketing skills. Led by our expert trainers with decades of experience in the industry, you will learn about the best email marketing platforms to use, as well as how to create engaging email campaigns that resonate with your target audience.
We’ll start with the basics, covering how to craft the perfect message. We’lll give you tips on how to write subject lines, the best kind of content styles and formats to use, as well as how to structure the email message itself for maximum impact. We’ll also cover best practices for email design and formatting, including the use of images, colours and other visual elements.
Once you understand how to put your email together, we’ll talk you through testing. We’re a big fan of using A/B testing to optimise your campaigns before they’re sent to your whole audience. It’s a great way to test headlines, to/from names, and the frequency of your emails to help you figure out what’s best for your audience. We’ll also give you our advice on building the perfect plan with the right content and frequency for your readers, including tips on building out a content calendar and using a platform that lets you schedule your emails for better planning and consistency.
Once we’ve covered the basics, we’ll delve into the different types of email campaigns that could help you. We’ll look at nurture campaigns, cold outreach, lead generation campaigns, newsletters, etc. We’ll cover the key elements of each one and we’ll tailor it to your specific needs, helping you to generate a whole host of ideas that you can go away and implement after your workshop.
What are the benefits of this Email Marketing Workshop?
We know we’re biassed, but we highly recommend attending our Email Marketing Workshop because there are so many benefits (besides getting to meet our lovely team and possibly visiting our dog-friendly office). In fact, we’d go as far as to say that you won’t find an Email Marketing Workshop like ours anywhere else.
Why? Because we offer a completely bespoke, one-on-one session. You won’t be battling it out with the next person to get your questions answered because the whole session will be dedicated to helping you gain a deep understanding of how you can effectively use email marketing to drive your business growth. There’s more:
- You’ll learn from the experts: you’ll be guided by our team of experts who have years of experience creating and managing successful email campaigns for some of the most successful businesses in the UK. You’ll learn from the best and gain valuable insights with our real life examples.
Improve your email marketing skills: whether you’re new to email marketing or you’re just looking for advice on how to improve your current strategy, we’re happy to share our knowledge and experience to help you succeed. If there’s something you want to discuss that you haven’t seen on this page, just let us know and we’ll include it in your session.
- Increase engagement and conversions: by learning how to create engaging email campaigns that resonate with your target audience, you’ll increase engagement and have a greater impact on your conversion rate. Who doesn’t want more opens and clicks.
Investing in a one-to-one workshop is an investment in your marketing that doesn’t cost the earth, and enables you to use the resources you have to create your own strategy and implement a plan that works for you. 79% of marketers list email marketing in their top 3 most effective marketing channels (Hubspot), so if you’re not already doing it, now is a good time to start.
We believe that if you start with a strong foundation, you’ll be able to build on this knowledge for years to come, and experience the benefits long after you’ve finished the workshop. Better still, you’ll now have an agency you can call if you ever need additional support.
What preparation should you do before this Email Marketing Workshop?
Before attending our Email Marketing Workshop, we encourage you to consider your personal and business objectives. Sharing these with us will help us to make sure we meet and exceed your expectations!
We don’t need you to do any huge preparation, but if you’re already sending email marketing then we’d love you to prepare some of your previous work, so we can look into content, style, and results. Don’t worry if you’re not actively sending email campaigns, this is just so we can use your work as an example of how to assess your campaigns and interpret reports.
If you haven’t done any email marketing campaigns before, have a think about what campaigns have resonated with you personally. Have you seen any amazing campaigns that caught your eye, or even better, prompted you to take action? If you’re short of examples, we like Harry Dry’s Marketing Examples.
Why should you book an Email Marketing Workshop with Browndog?
At Browndog we’ve worked with a wide variety of clients and have over 100 years of experience in our small team. When you attend one of our marketing workshops we’ll be sharing our best expertise and it will be completely tailored to your business, unlike many other workshops which focus on multiple businesses in the same session.
Our Email Marketing Workshops are led by experienced professionals who have a deep understanding of email marketing best practices. They can provide insights and advice that you may not find elsewhere, based on their real-world experience working with a variety of clients and industries.
Our workshops are designed to be flexible and customisable, so we can tailor the content to meet your specific needs and goals. Whether you’re a beginner looking to learn the basics of email marketing or an experienced marketer looking to optimise your campaigns, we can create a workshop that we know is right for you.
The workshop environment provides a practical learning experience that is interactive and drives idea generation. Anyone can complete an online course from their office, but we think the best results come from an interactive session that gives you the chance to learn the techniques and discuss how you will implement them. You’ll get real-time feedback and advice on how to optimise your campaigns for better results.
We know it can be costly to work with an agency full time, which is why booking an Email Marketing Workshop is a cost-effective way to gain expert advice and use your own internal resources to manage your campaigns in-house.
Overall, booking an Email Marketing Workshop with us can be a valuable investment in your business. You’ll gain the skills and knowledge you need to create effective email campaigns that drive results and engage your audience, and of course, if you need us in the future, we’ll be here to help!