Picture of Eleanor Firth

Eleanor Firth

Social Media Workshop

We’ll use this session to teach you how to use social media to connect with your audience and share messages on the right platforms for the best engagement. We’ll give you tips to help you work smarter not harder, repurposing your content for different platforms and measuring your results to drive success.
Location
Join us at Browndog or via Zoom
Cost
£1,450 (ex VAT)

What is a Social Media Marketing Workshop?

A Social Media Marketing Workshop is an exciting opportunity to explore what social media marketing has to offer. Our workshop is designed to help you to leverage social media channels into a platform for growing your business, increasing engagement and driving lead generation.

Social media, when used effectively, can help you to promote your products/services, build a community and directly engage with your audience, creating numerous benefits and extended reach.

This workshop will take you through how to identify the right social media channels for your audience, how to repurpose your content for different platforms and how to measure your success.

Who is this Social Media Marketing Workshop for?

This social media marketing workshop is for anyone working in marketing that is already using social media marketing as a tool to grow their business and wants to improve on its use, and it is particularly beneficial for anyone who is new to social media marketing and wants to understand the basic fundamentals.

You don’t need to be a marketing professional to use social media as a marketing tool; you may be a small business owner or a sales professional who would like to enhance your current understanding, or you may consider yourself to be adept at using social media for personal use, but you want to keep up to date with the latest techniques and tools for business use.

Social Media is a great place to meet your target audience in a space that suits them, which leads to increased engagement, better brand awareness and the potential for vast business growth. Whether you’re looking for leads or sales, we’re here to help guide you through it.

What does this Social Media Marketing Workshop include?

This Social Media Marketing workshop will cover the range of platforms available, how to create a social media strategy, planning and creating content, and how to measure your social media success.

We’ll take you through each of the relevant channels to help you to learn or enhance your social media marketing skills. Led by our expert trainers with decades of experience in the marketing industry, you will learn about the best social media marketing platforms to use, as well as how to create engaging content that captivates your audience and stops them mid-scroll!

We’ll start with the basics, covering each social media channel and ideally how they can be used for your business to support your overall objectives. We’ll talk through the differences between organic and paid social media, to give you a solid understanding of the options available to you and how to get the most out of both.

Once we’ve covered the basics, we’ll delve into the strategy, planning and scheduling of social media marketing as a cost effective, efficient marketing tool. We’ll encourage you to log in to the platforms that you already use, so that we can take a look at what may or may not be working for you, and we’ll work together to formulate ideas and content that will help you to increase engagement.

What are the benefits of this Social Media Marketing Workshop?

Social Media has proven to have the ability to create huge brand awareness and provide a level of community that is rarely seen in other aspects of marketing. The combination of real time feedback with the ability to track important metrics means it is one of the few marketing disciplines where you can easily measure your return.

The benefits that you will reap when you attend our Social Media Marketing Workshop will be far reaching outside of the workshop itself. You’ll learn from our experts and leave with the confidence and knowledge to implement your own plan, which will bring future benefits as you grow your own social media strategy.

When you master social media marketing, you’ll have improved your own skills, which will lead to increased engagement and conversions, as well as great efficiencies. We’ll have shared techniques with you that will help you to repurpose content for greater results.

This hands-on workshop will give you the practical skills to manage your social media marketing in-house. You’ll leave with up to date knowledge of this constantly changing marketing discipline and you’ll also have inside knowledge of how a professional agency would approach the task, without spending your budget on us doing the job for you. All in all, we think that’s a great investment that is cost-effective and fun!

What preparation should you do before this Social Media Marketing Workshop?

Before attending our Social Media Marketing Workshop, we encourage you to consider your personal and business objectives. Sharing these with us will help us to make sure we meet and exceed your expectations!

We don’t need you to do any huge preparation, but if you’re already actively doing social media marketing then we’d love you to prepare some of your social posts, so we can look into content, style, and results. We can also explore the channels you’re currently using to assess whether they’re worth your investment and discuss other channels that may be suitable for your messaging. Don’t worry if you’re not yet actively using social media, we’re here to help!

Why should you book a Social Media Marketing Workshop with Browndog?

At Browndog we’ve worked with a wide variety of clients and have over 100 years of experience in our small team. When you attend one of our marketing workshops we’ll be sharing our best advice and we’ll make sure the session is completely tailored to your business, unlike many other workshops which focus on multiple businesses in the same session.

Our Social Media Marketing Workshop is led by our experienced team who have a deep understanding of social media best practices. They can provide top hints and tips, gained from years of managing social campaigns for a multitude of clients.

Our workshops are designed to be flexible and customisable, so we can tailor the content to meet your specific needs and goals. Whether you’re a beginner looking to learn the basics of Social Media Marketing or an experienced marketer looking to update your knowledge and get advice on your strategy, we can create a workshop that will work for you.

The workshop environment provides a practical learning experience that is interactive and drives idea generation. Anyone can complete an online course from their office, but we think the best results come from an interactive session that gives you the chance to learn the techniques and discuss how you will implement them. You’ll get real-time feedback and advice on how to optimise your campaigns for better results.

We know it can be costly to work with an agency full time, which is why booking an Email Marketing Workshop is a cost-effective way to gain expert advice and use your own internal resources to manage your campaigns in-house.

Overall, booking an email marketing workshop with us can be a valuable investment in your business. You’ll gain the skills and knowledge you need to create effective email campaigns that drive results and engage your audience, and of course, if you need us in the future, we’ll be here to help!

Once you’ve completed a Social Media Marketing workshop, we’re happy to guide you on what you should do next. We offer a range of workshops that will empower you to manage your own marketing strategy and use your own resources to grow your business. Whether you’re looking to launch a website, create helpful content, or manage your own PPC budget, we’ve got you covered with more workshops.

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To discuss how we can help with your web project please get in touch with our Strategy Director Alexis Bradbury.