Why your new website should always start with an audit
How important is a website audit? And what should it cover? We’re explaining our thoughts in this blog.
Laura Dean
October 3, 2025
How important is a website audit? And what should it cover? We’re explaining our thoughts in this blog.
Fresh from last year’s trip to Everest Base Camp, Alexis has been on another mountain adventure – this time climbing Mont Blanc. Read all about his challenge and see some spectacular photos in our latest travel blog.
What is brand activation? We’re taking you through the strategy, the examples, and how to apply it to your own marketing.
In this blog we’re talking about brochure design and why it’s so important. Is it time for some new literature? Read on to see why we think professional design is so important and impactful for your audience.
Have you spotted AI Overviews in search engines and wondered if they’re stealing traffic away from your website? This blog is for you.
Sample packaging is more than just transport for your products – it’s an opportunity to set the tone, carry your brand story, and give a great first impression. Why waste it?
We’re taking part in the Unmasked Mental Health 250 for £250 challenge, and we’re taking donations to new heights – 4,805m to be precise…
An exciting read (even if we do say so ourselves) from Heather’s stunning Italian adventure. As always, there’s plenty of foodie shots and gorgeous scenery. Maybe Italy will be your next trip?
Another great travel blog from the team, this time exploring Paris with Megan Bradbury.
We’re fundraising for Unmasked Mental Health, pledging to raise a minimum of £250 to go towards vital mental health support services. Can you donate?
A fascinating read – this blog, written by strategy director Alexis Bradbury, explores his trip to Everest Base Camp as part of our Browndog Travels series.
In this blog we’re exploring the differences in colour formats to help you understand why colours look different across digital and print formats. This is a simplified understanding for anyone who needs to know the basics of colour use!
Heather Swinfen travels to Budapest for a long weekend and takes us all on a journey through her foodie timeline. A great read!
Do you want to start a B2B newsletter but you’re not sure where to start? This blog is for you…
We discuss the emerging use of GEO alongside the all-important SEO. What is it and how can you use it to your advantage?
At Browndog, we have years of experience designing beautiful packaging for brands such as Intelligent Warmth, EarthKind, Happy Eggs, GU and Fever Tree, so we
Here it is, your go-to guide of what should be included on your eCommerce product pages!
In this blog we’re discussing when you can expect to see results from your content and SEO efforts. Spoiler, it’s a long-term strategy so you can’t expect to see instant results!
Our 2024 round-up is here and we couldn’t have done it without you!
We’re revisiting this blog on why location-based landing pages are good for SEO because we have exciting new stats to share. Read on!
How important is educational marketing as part of your SEO strategy? Find out here…
2025 is almost upon us. It’s time to start thinking about your B2B Marketing Plan…
When you need to develop a website for different country audiences, what’s the best approach to take? We discuss it in this blog.
We’re introducing you to Hussain, our new Web Developer with a passion for exercise and…Ketchup!
Here we discuss the content-first vs. design approach to website development projects and tell you why we opt for the former…
We’re introducing the newest member of our team, paid search specialist Michael Styring.
We’re introducing not one but THREE new team members AND a new service!
Are you looking for a better way to understand the visitors on your website and use that information to increase leads? We’ve got the perfect solution for you.
Another year, another fantastic work experience week! Read about Lana’s time with us here…
In our latest blog, we’re introducing you to the person who usually prefers to hide behind her posts – Head of Marketing, Laura.
A key component of eCommerce success lies in the customer experience. Everything from your load speed to design, tone of voice, calls to action, and
Catch us at the Halifax Digital Festival this week where we’ll be discussing customer-centricity in your marketing plans.
Calderdale College have once again chosen us to be their extended marketing team and we’re delighted!
You’ve met the design team, now it’s time to introduce our dedicated developers…
We’re running marketing sessions with Wakefield First as part of their free Xcellerator programme. Find out more…
It’s time to export your data from Universal Analytics before you lose it…
The year was 1999…Browndog had just begun, and a loaf of bread was just 49p…
You’ve met the design team, now let us tell you how they can help you…
A complex core update is in the works at Google this month. Here’s what you need to know…
A new digital creative skills hub is being developed at Dean Clough in Halifax.
If you haven’t got a backlink strategy in place, maybe now is the time to start? Read why, inside…
It’s time to switch to Google Consent Mode v2 if you haven’t already. We’ll talk you through the changes inside…
In our latest series introducing the faces of Browndog, we’re delving into the individual teams that make up our agency. In this series, we’ll take
We’re deeply saddened to share the news that the courageous athlete and inspiration behind the F*CK Cancer Fight Club website, Jenni Muston, has recently passed away.
Get the most out of your website or branding project by following our advice on how to write a great brief.
A new high-tech manufacturing facility is due to arrive in Brighouse this year.
One more highlight to mark the end of 2023; our year of improving organic performance through SEO.
We’re celebrating a great year of PPC management results. Read about our ROAS >
Find out how Joshua came to join us at Browndog and see some of his amazing drone shots >
Top tips on writing the best service descriptions to convert visitors into clients, this way >
Joshua Barr breaks down his best tips for top Google Ads performance.
This way for our guide to creating the best product descriptions…
Are you considering using generative AI to boost your content efforts? Read this first…
Location based landing pages could be the boost your SEO strategy needs. Find out more >
Google has completed its latest Core Update, aimed at improving results and demoting low-quality content.
Mayonnaise goes better with chips than Ketchup? Find out more about Chris Haigh’s strange opinions this way…
In discussion with Rachel Dex, Founder of Think Galapagos, we talk about the value of branding and how the right website can make a huge difference to your business.
Your brand guidelines are a set of instructions that dictate what your brand stands for, and how it should be portrayed through all visual, written
Top tips for social media copywriting that converts into likes, clicks and shares for better engagement.
We’re breaking down the principles of copywriting and giving you frameworks to get the best results.
We’re discussing the process of pricing your products for eCommerce success, come on in and read our insights.
Choosing the right hosting provider for your website can be a daunting task if you don’t know what to look for. We’re breaking it down in our latest blog…
In our latest travel blog, Eleanor Firth explores the Norwegian Fjords and her photos do not disappoint!
Why do you need a brand strategy and how should you implement it? Read on for our expert guidance.
A knowledge base is a centralised repository that contains a collection of information. Here’s why your website needs one.
The most wholesome content you might read today. This way for puppy photos from the furry team…
In our latest Meet the Team blog we’re introducing Eleanor Firth, Project Manager, GA4 wrangler, email marketing extraordinaire and social media guru…
We’ve had an office makeover and we can’t wait to show you! Why not book in for a visit?
Here at Browndog we’re no stranger to developing highly successful brands from concept to creation, for over twenty years. The process of uncovering how a
This week, Freya Lambert joined us for a week of Digital Marketing work experience. Read what she thought about joining Browndog…
In our previous article ‘How to Create Captivating, Clear and Concise Written Content’ we discussed what you should keep in mind when producing content, with
If you’ve been on following our Instagram this week you will have seen that we visited the D&AD Festival in London. Two days of keynote
Are you struggling to find the words that get your message across to your audience? Do you find that your reader is leaving your page
Video marketing is at an all-time high, with 91% of businesses now using some form of video media as a marketing tool. If you’re just
Having two children, the opportunity for a city break doesn’t come along often, so with an unexpected offer of childcare thanks to the in-laws, we
Welcome to our new series of blogs, getting to know the team. Our team is the most important aspect of Browndog, bringing together over 100
Google Ads is one of the most widely adopted channels to deliver traffic and results to websites. However, one key decision to make when pursuing
There’s a reason that dogs are man’s best friend, they offer us companionship, unconditional love, even a purpose to get ourselves out of the house
Here at Browndog we love sharing thoughts and insights about marketing from our team of specialists, but every now and again we also like to
The marriage between web design and SEO is sometimes a strained one. In the world of SEO, the optimiser is always on the hunt for
We know that the marketing and advertising industry is constantly changing and rapidly evolving. This is heavily influenced by the development of digital software, social
Imagine an ideal world, where opportunities were granted regardless of personal circumstance, gender, race or sexuality. A world that not only celebrated diversity, but actively
When it comes to creating a ‘good’ website it can be difficult to give a definitive answer. As is often the case when it comes
Since 2021, Google has been rolling out and pushing Performance Max campaign types for Google Ad users. These campaign types were designed to blend the
The Google Search Quality Evaluator Guidelines are used as a means of PQ (Page Quality) Rating, with the E-E-A-T acronym helping PQ raters to determine
Here we’ll breakdown the key to writing a good brief and why it’s important to discuss your strategy early on.
When it comes to SEO strategies and creating a successful business, you may have heard the term “high-quality content” being bandied around. This is no
Welcome to our new series of blogs, getting to know the team. Our team is the most important aspect of Browndog, bringing together over 100
If you’re struggling to understand what a content strategy is and why you need one, we’ve put together this article including 5 reasons why content
We regularly audit Google Ads accounts for new prospects, which have either been managed by internal teams or other agencies. Whilst the general quality of
As we say goodbye to 2022 and welcome in 2023, we wanted to take this last opportunity to thank our clients, partners, and followers for
We’re kicking off our series of blogs to introduce our team, with Heather Swinfen, Graphic Designer & Animator.
This month we’re shining a spotlight on animations. A key part of any content strategy, animations are becoming the fastest way to share information with
Animation is a unique communication strategy to showcase your business, service or product. Here at Browndog, we can create bespoke animations or help bring your
Is Black Friday over? Or is it right for your e-commerce business? We outline the key elements to consider in your strategy.
One of the few positive takeaways from the global pandemic was that many businesses realised what we’ve known all along – marketing is really important.
It’s time to start preparing for Google Universal Analytics to change to GA4. We’re here to help you make a smooth transition.
The last two years have forced Calderdale College to host their annual Star Awards online but as Covid finally takes a backseat, students, staff and
As Covid-19 has put our everyday lives on hold, working from home has become the new norm, and heading back to the office isn’t looking
Google has announced today that they will be changing their Google Shopping platform model, allowing any e-commerce business to list their product inventory free of
Hello there, The COVID-19 virus is now dominating much of our thoughts and we hope that everyone is managing to stay positive. We would just
Photo Credit: Evening Standard It’s no secret that the outbreak of Covid-19 is going to affect almost every aspect of lives and the timescales of
With so many opportunities and platforms within the online space, it can be difficult to understand which ones are right for your business and how
Google Analytics: The Basics Google Analytics is a service that is offered by Google to track and report on website traffic, for example: How many
Here at Browndog, we have years of experience in the digital world. But we also understand that sometimes all the jargon that we use day-to-day
September saw the beginning of a new academic year, and what better way to start than with a spanking new course guide for our client
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